7UP® has taken over seven global cities this summer with a unique digital campaign.
With rising temperatures and hotter summers, new research conducted by the beverage brand revealed 79% of people said everyday tasks take longer to complete, while across hot weather countries, where temperatures regularly reach averages of 38°C, two out of three people say they’d rather be covered in snow on a scorching day.
These results led to 7UP launching its latest “7 Days of Super Duper Summer” campaign. Tapping local talent, the brand made some of the hottest cities snowed under, and whether a Dubai rooftop or marketplace in Cairo, the snowy takeover is activated through opening a can of ice-cold 7UP.
Speaking on the latest digital activation, Senior Marketing Director, Salman Butt says, “As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot.”
Alongside the latest campaign, 7UP has unveiled two new flavors to its signature lemon-lime taste. “Mint Mojito” launches in Egypt, Pakistan, Saudi Arabia, and the UAE, while a raspberry flavored “Pink Lemonade” is dropping in the UK.
Check out the “7 Days of Super Duper Summer” above. For more information, visit the 7UP Instagram page.
The post 7UP® Is Bringing Snow to the Hottest Cities This Summer appeared first on Hypebeast.
