Summary
- Burberry beat analysts’ sales expectations in the first quarter of this fiscal year.
- The brand reported revenues of $580.9 million USD, marking a 2% decline from the prior year.
Burberry’s Q1 FY2026 sales report is looking better than expected.
The Daniel Lee-led heritage brand beat analysts’ expectations, reporting revenues of $580.9 million USD in the three-month period. The label’s sales were still down by 2% when compared to the year prior (analysts forecasted a 3% decline); however, the figure marked a significant improvement from Burberry’s 6% decline in sales during the previous quarter. Following the report’s release, shares in the brand climbed by more than 4%.
From a regional standpoint, Burberry saw sales increase in the Americas and Europe, though sales fell in Asia, where the label earns a sizable portion of its business.
“The improvement in our first-quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead,” said CEO Josh Schulman, who started at Burberry one year ago, per Reuters. “We are really pleased with the sequential improvement that we are seeing across the regions and particularly the shift to positive comps in America and EMEA.”
“It’s a tough macro out there and we’re taking things step by step but we are optimistic about the quarters ahead,” he added.
See Burberry’s Q1 FY2026 finacial report here.
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