To celebrate the European premiere of F1® The Movie and Tommy Hilfiger‘s legacy within the sport, Zalando brought the brand to Berlin for a day of activations.
With Tommy Hilfiger’s connection to the sport going back to 1991, when it became the official clothing sponsor for Team Lotus, the legacy now continues through sponsoring the film which stars global brand ambassador Damson Idris. And, as one of Tommy Hilfiger’s key retail partner in the continent, Zalando hosted an intimate event celebrating the classic American label.
The day kicked off with a panel talk at Zalando HQ, hosted by Shoshannah Richards and featuring Tommy Hilfiger, Zalando co-founder David Schneider, and members of the Tommy family Leni Klum, Lucien Laviscount and Noel Robinson. The conversation provided rich insight into the label, the fashion landscape, and the influence of a new generation on future trends.
After the talk, the party continued to one of the city’s oldest restaurants, Borchardt, where guests were invited to explore an archival exhibition showcasing “40 years of American style.” From Aaliyah’s iconic ‘90s two-piece set, Snoop Dogg’s striped rugby shirt as well as Damson Idris’ racing suit from F1® The Movie — attendees got an up-close look at the styles that defined the brand.
The evening closed with a line-up of live music headlined by Berlin-based vocal ensemble A Song For You, before DJ sets from Zalando’s community led into the late hours.
See what went down at the Tommy Hilfiger x Zalando event in the video above. For more information and to shop latest styles, visit the retailer’s website.
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