Acne Studios Unveils Immersive Three-Story Flagship in Tokyo

Summary

Acne Studios launched a new three-story flagship in Tokyo’s Aoyama district
The store features pink granite, custom lighting, and art from Max Lamb and Daniel Silver
It houses all collections, with a limited-edition capsule by Japanese ceramicist Takuro Kuwata

Swedish fashion house Acne Studios has officially opened the doors to its impressive new three-story flagship store in Tokyo‘s sophisticated Aoyama district. This expansive retail space, a collaboration between Acne Studios’ creative director Jonny Johansson and Stockholm-based architecture studio Halleroed, is designed to be more than just a store; it’s an immersive experience deeply inspired by Tokyo’s compact, layered urban fabric and the brand’s long-standing affinity for Japan.

The new Aoyama location, which moved directly opposite the iconic Prada Aoyama flagship, transforms the shopping experience into a journey of tactile and visual contrasts. Visitors traverse through a series of thoughtfully designed spaces that reflect Acne Studios’ unique blend of brutalist aesthetics and refined minimalism. The interior features the brand’s signature pink granite, used for walls, flooring, and select furnishings, creating a distinctive backdrop.

The flagship’s design prioritizes a curated, artistic atmosphere. Max Lamb designed the seating for the flagship, utilizing woven textiles that are combined with a high-gloss pink patent leather, contrasting a blend of softness and shine. Benoit Lalloz did the custom lighting that gives the store its rhythmic illumination and atmosphere throughout the space, while British artist Daniel Silver delivers expressive mannequins through sculpture.

Further boosting the store’s artistic vibe, Jonny Johansson collaborated with Japanese ceramicist Takuro Kuwata. Kuwata’s color-infused ceramic objects are displayed within the store, and he has also created a limited-edition capsule collection of reinterpreted Acne Studios pieces, including denim, available exclusively at the Aoyama flagship to celebrate the opening. This collaboration underscores Acne Studios’ commitment to recontextualization and artistic dialogue.

The three-story flagship will house Acne Studios’ full men’s and women’s apparel, accessories, bags, shoes, and eyewear collections. This strategic opening reinforces Tokyo as a key global market for the brand, offering a unique physical manifestation of its creative vision.

Acne Studios Aoyama
5-3-2 Minami Aoyama
Minato-ku, Tokyo
Japan