Pizza Hut is rolling out a limited-time offer this summer with the launch of its new Hut Lover’s Pizzas®, a lineup of four heavily topped large pizzas, each available for $12.99.
Newsweek contacted Pizza Hut for comment via email on Friday.
Why It Matters
Pizza Hut is one of the largest restaurant chains in the world and has been around for more than 60 years.
A 2023 Harris Poll found that Americans cited pizza as their favorite food, coming in ahead of other favorites like steak and hamburgers.
What To Know
The menu addition features premium toppings at a value price. The brand says the new offerings are an attempt to provide great taste without a high price tag.
According to Pizza Hut’s blog, the Hut Lover’s Pizzas offer something for every taste, including pineapple enthusiasts. According to Pizza Hut’s 2025 Pizza Trends Report, 38 percent of customers say pineapple is their favorite topping.
The company says that the new additions are to celebrate the theme of love.
“To celebrate all things love, Pizza Hut unveils a new Hut Lover’s campaign that highlights the brand’s mission to hook people up with more of what they love,” the company said in a press release.
The campaign centers around a wedding, which the company calls one of life’s most “iconic moments of love and connection.”
Leading the new lineup is the Spicy Hawaiian Lover’s Pizza. The new offering features spicy marinara, ham, bacon, pineapple, jalapeños, and red chili flakes, which the company says delivers a sweet-and-spicy flavor profile to add to the pineapple on pizza debate.
The full Hut Lover’s line includes four Pizza Hut icons:
- Spicy Hawaiian Lover’s – Spicy marinara sauce, ham, bacon, pineapple, jalapeño, and red chili flakes
- Meat Lover’s® – Pepperoni, Italian sausage, ham, bacon, seasoned pork, and beef
- Pepperoni Lover’s® – Extra cheesy with extra pepperoni
- Veggie Lover’s® – Layered with mushrooms, onions, green peppers, diced tomatoes, and black olives
Pizza Hut states on its blog that it is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories.
What People Are Saying
Melissa Friebe, Chief Marketing Officer at Pizza Hut: “The Lover’s Line is designed to feed the good times—whether it’s a weekend hang, a late-night craving, a wedding after party, or a midweek pick-me-up. With the bold, new recipe of the Spicy Hawaiian Lover’s Pizza and a new campaign that proves Pizza Hut always shows up for moments that matter, this launch is all about hooking our consumers up with more of what they love.”
What Happens Next
The Hut Lover’s Pizzas are now available for a limited time at participating Pizza Hut locations nationwide. Customers can order today at pizzahut.com or through the Pizza Hut app.
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