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Justin Bieber’s First SKYLRK Drop Is Now Live

July 10, 2025
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Justin Bieber’s First SKYLRK Drop Is Now Live
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Summary

  • Justin Bieber has officially launched SKYLRK, unveiling the label’s first release
  • Spanning hoodies, headwear, sunglasses and footwear, the drop consists mostly of pieces and accessories Bieber has teased on Instagram in recent months
  • Footwear models include the “Chunky Mule” and “Beach Slide”

About a year and a half after first teasing SKYLRK, Justin Bieber has, at last, lifted the curtain on the label’s first release, which spans footwear, headwear, and apparel.

When Bieber revealed the first glimpse of his second self-founded fashion label back in December 2023, SKYLRK was an enigma; no one really knew what the new endeavor was or how, if at all, it differentiated from Bieber’s Drew House, the label he co-founded alongside Ryan Good in 2018. Bieber has since denounced and entirely stepped away from Drew House, citing that it no longer aligns with his creative vision. In recent months, he has been moving full speed ahead on SKYLRK’s early designs.

The brand’s first drop spans a selection of vibrant-hued apparel and accessories Bieber has teased on Instagram: hoodies, sunglasses, tank tops, beanies, and two footwear options. Hoodies land in shades of bright yellow, blue and black – or as Bieber calls them, “Fizz,” “Super Blue,” and “Smudge,” respectively – with the beanie coming in “Gum” pink, “Jelly” red and “Fizz.”

However, the standout offering of the brand’s first drop might be the sunglasses. Dubbed the “Upside Down,” the frames take on an oversized look, defined its bold, bubbled lenses.

On the footwear front, Bieber presents two different silhouettes – a “Chunky Mule” and a “Beach Slide.” Both models surface emulate the same bubbly design approach of the sunglasses.

Shop the first SKYLRK drop now at the brand’s official webstore and stay tuned as more information surfaces about Bieber’s new brand.

The post Justin Bieber’s First SKYLRK Drop Is Now Live appeared first on Hypebeast.

Tags: justin bieberSKYLRK
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