Summary
- Billy McFarland is auctioning the Fyre Fest brand on eBay, after a previous sale fell through
- The auction includes the brand name, social media, domains and artist relationships
- This follows McFarland’s recent cancellation of Fyre Fest 2 and new Honduras event announcement
Name your price — Billy McFarland‘s Fyre Fest brand is officially up for auction on eBay.
The founder took to social media to announce that his previous deal to sell the IP has fallen through, causing him to put Fyre back on the market. “Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run livestreams, or build a media brand,” McFarland said in a video.
The auction kicked off with a starting bid of one cent and is currently priced at a whopping $200,100 USD. As per the listing, the winning bidder will acquire the brand name, its festival domains, artist and talent relationships and more:
Brand Name
Registered Trademarks & Intellectual Property
Official Social Media Accounts (including verified Instagram)
Comprehensive Marketing Assets (photos, videos, graphic templates, ad archives)
FYRE Festival Domains
Caribbean Festival Location Option (with full support from elected island leadership)
Behind-the-Scenes Content & Documentary Footage
Email & SMS Lists
Artist & Talent Relationships
Extensive Media Coverage Archive
Access to Core Team (optional)
Earlier this June, McFarland announced a new Fyre event in Honduras after cancelling Fyre Fest 2. The upcoming “Fyre Coral View Pop-Up in Utila” will supposedly take place on September 3 to September 10 in the small, undeveloped island of Utila.
Check out McFarland’s announcement below.
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