SATURDAY AM UPDATE: Barbeques, swimming pools and fireworks couldn’t keep these dinosaurs away as Universal & Amblin‘s Jurassic World Rebirth stomped to a July 4th Friday of $26.3M, +4%, the movie’s second-highest grossing day after its $30.5M opening (which I hear had showtimes that began at 12:01 AM).
The 5-day for the Gareth Edwards directed movie is now $141.2M, while the Friday-Sunday take is $85.4M. The global opening, and Nancy will have more soon, is $312.5M from 82 markets. By the way, that’s higher than Jurassic World: Fallen Kingdom‘s global start of $298.9M (unadjusted for currency swings and inflation). Jurassic World is the grand T-Rex in the franchise holding the series record global debut of $525.5M, the 6th highest worldwide opening record ever in the books.
Independence Day distractions were an ongoing concern in terms of the longevity of Jurassic World Rebirth throughout this weekend, and well, they couldn’t stand up to this movie’s feet. In fact, maybe it’s better if July 4th falls on a Friday. Jurassic World Rebirth posted the best July 4th haul for a No. 1 movie post Covid outranking last year’s Despicable Me 4 ($20.3M July 4th on a Thursday), 2022’s Rise of Gru ($16M, the holiday on a Monday), 2023’s Sound of Freedom ($14.2M, holiday on a Tuesday) and 2021’s F9 ($5.2M, July 4th on a Sunday).
Diagnostics on these Dinos shows that the audience is getting older with only 36% under 25 to Jurassic World Fallen Kingdom‘s 56% and Dominion‘s under 25 set at 41%. The 18-34 bunch was a bit wider at 51% on Rebirth to Dominion‘s 46%. Slightly higher definite recommend on PostTrak for Rebirth than Dominion, 60% to 57%, which is the golden indicator of want-to-see as far as audience exits go. Somewhat similar diversity make-up here versus Dominion (in parenthesis) with Caucasians at 45% (41%), Latino and Hispanic at 26% (25%), Black at 13% (16%), and Asian American at 9% (15%). Sixty-one percent male skewing with the biggest demo being 25-34 at 29%.
Jurassics are family movies and this one between parents and kids is pulling in 41% per PostTrak. Those with friends (anywhere from one to five people) repped 32% of the crowd. Dinos aren’t really a date night movie with 7% on a date, and those with a spouse/partner at 21%.
Business for the Scarlett Johansson, Mahershala Ali, Jonathan Bailey movie is even across the country, though best in the South and South Central. South Central was also big for Dominion. Top grossing cinema in the country is AMC’s Disney Springs in Orlando with $230K so far. No Imax screens, but PLFs are is the top choice driving 29% of ticket sales and 3D alone accounting for 18%. Imax and PLFs on Dominion accounted for 35% of its 3-day opening weekend of $145M.
Rebirth has the same walk-up business as Dominion with 58% of moviegoers buying their tickets same-day, however, the reboot’s presales were better with 30% snapping up tickets in the last week (versus 14% on Dominion).
Reasons why people bought tickets: 51% said it’s part of a franchise they love (duh, but higher than Dominion‘s 43%. Twenty-two percent came for the new cast of Johansson, Ali, and Bailey, while 25% came for Chris Pratt and Bryce Dallas Howard last time.
The in-theater trailer remained the most influential piece of marketing for moviegoers at 17% per PostTrak (studios execs are fearful that in a reserved seating world, ticket buyers are becoming extinct when it comes to fewer watching enough in-theater trailers due to longer preshows at the top four circuits). Uni’s social media push (14%), buzz from friends and family (12%) and the online trailer were also very persuasive for moviegoers when it came to seeing Rebirth.
Fifty-three percent told PostTrak, they’ll see a sequel to Rebirth while 33% were open to one, it just depends if it grabs their interest.
Warner Bros.’ second Friday of F1 did $6.9M yesterday, on its way to a 3-day of $24M-$25M (-55%), which will get it to a running cume by Sunday of $108.9M on the high-end.
Refresh for more….
The post ‘Jurassic World Rebirth’ Evolves July 4th To Post Covid $26M+ Record; 5-Day Opening Now Roaring To $141M+ appeared first on Deadline.
