Hypebeast’s music vertical is making its grand return to print this coming fall. Since 2015, Hypetrak has followed the pulse of the underground and cemented itself as a leading destination dedicated to rising artistry. Toasting to music’s ability to connect people across land and shores, Corona Extra is powering the anticipated return of Hypetrak Magazine. In honor of the magazine’s 2025 relaunch, Hypetrak presents Nueva Generaciónes, a music initiative spotlighting tastemakers in music. An embodiment of Hypetrak’s spirit to champion musical subcultures and independent creators, Nueva Generaciónes also showcases the Corona Extra mission to build moments of connection through celebration and shared experiences.
From nostalgia-tinged soul to psychedelic-laced R&B to punk-infused bachata, the rhythm is coming to you all year long, with stories that dive deep into the intricate facets of artist identity, production, design, and for BEC lovers, the city’s best bodegas. With anticipated Q&As and feature interviews hot off the press, Corona Extra is going straight to the source to hear from artists who are challenging genres, finding sonic inspiration within their communities, and bringing infectious earworms to the masses, one beat at a time.
Since summer and Corona Extra go hand in hand, the brand is gearing up to bring exciting artist moments directly to fans throughout the year, starting with the reprise of Hypetrak Magazine. Exclusive interviews with rising artists FiFi Zhang, Planta Industrial, Dreamcastmoe, 54 Ultra, Duendita will spotlight a global sonic fabric woven by cross-generational influences. Nueva Generaciónes’s rollout of IRL and digital moments will keep the energy alive, bringing music lovers unique opportunities to discover and connect with featured artists.
All season long, Corona Extra recognizes the artists who embody authenticity and fearless expression. Stay tuned on Hypebeast and Hypetrak to hear from new and up-and-coming artists, and keep an eye out for the relaunch of the Hypetrak Magazine.
DISCLAIMER: (Relax responsibly®. Corona Extra® Beer. Imported by Crown Imports, Chicago, IL).
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