Netflix is gearing up to unveil its first-ever Netflix House locations in Philadelphia and Dallas, with doors expected to open in late 2025. The streaming giant plans to expand the concept nationwide, with a future site already eyed for the Las Vegas Strip in 2027.
Spanning over 100,000 square feet, each Netflix House will serve as a permanent, immersive destination where fans can step directly into their favorite shows and films. Far more than a pop-up, the experience will be regularly updated and reimagined — offering new ways to engage with Netflix originals.
Imagine walking through the worlds of your favorite series, living out plotlines, and stepping into the shoes of iconic characters. Netflix House aims to blur the line between streaming and reality, turning passive watching into interactive storytelling.
Marian Lee, Netflix’s Chief Marketing Officer states,
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years — whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there’s always a new reason to come back,”
With the grand opening on the horizon, In Philadelphia at King of Prussia Mall is set to offer a wide range of immersive fan experiences. The venue will feature real-life installations inspired by Wednesday and One Piece, brought to life through detailed set design and interactive storytelling. Additional highlights include the TUDUM Theater for screenings and live events, cutting-edge virtual reality experiences, and “Top 9,” a themed mini golf course where each hole unlocks interactive gameplay inspired by fan-favorite series.
At Galleria Dallas, Netflix offers immersive experiences from Stranger Things and Squid Game. Guests can explore the eerie town of Hawkins or survive high-stakes challenges in the Squid Game arena. The space also includes Netflix rePlay—a nostalgic game room filled with retro-style arcade games and interactive challenges.
For early access and more information, visit their official website.
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