Reese Witherspoon’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step into their power.”
Unveiling the label at Cannes Lions, Witherspoon said Sunnie will feature collaborations with Gen Z creators and celebrities, including Lana Condor and Hello Sunshine Collective talent like Molly Carlson and Raegan Revord. The label will focus on social content, experiential events, book clubs and digital zines, all designed for the Gen z generation. It kicks off with strategic alliances with the likes of AnitaB.org, Child Mind Institute, Être, Lyda Hill Philanthropies’ IF/THEN Initiative, Step Up, the Women’s Sports Foundation, and Purdue University.
“It’s been a dream of mine to build a space where young women can be the truest version of themselves,” said Witherspoon. “We’ve discovered that young women are not defined by doom and gloom as they’re often portrayed in media – they’re complex, creative individuals with incredible agency. Sunnie will be a celebration of that spirit, giving them the tools and community to navigate life’s challenges while embracing their authentic selves.”
The announcement was made at Cannes Lions, where the likes of Jamie Lee Curtis and Sterling K. Brown have been speaking. Hello Sunshine, which is owned by Candle Media and is making a Legally Blonde prequel series, already has partnerships with the likes of Making Space Media. Yesterday at Cannes Lions it unveiled a podcast deal with iHeartMedia for Witherspoon’s monthly book club.
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