Summary
- The Guggenheim Museum Bilbao is set to unveil Barbara Kruger’s Another day. Another night on June 24, until November 9, 2025
- The exhibition will include her iconic text-based art, video installation as well as new, site-specific pieces
The Guggenheim Museum Bilbao will present Another day. Another night, the first comprehensive survey in Spain of influential American artist Barbara Kruger’s work.
Since the beginning of her career, Kruger has consistently challenged the function of language in media, politics and internal dialogues. Using bold, declarative phrases rendered in stark black-and-white text, often punctuated with red or green accents, she draws from the visual language of advertising to provoke reflection rather than sell products. Iconic phrases such as “Your body is a battleground” and “I shop therefore I am” have become part of the cultural lexicon, prompting critical questions about gender, consumerism, and authority.
The exhibition will bring together a diverse range of works spanning Kruger’s career, including early paste-ups, large-scale vinyl texts, video installations, audio interventions and site-specific pieces created specifically for the Guggenheim Museum Bilbao. As visitors move through the exhibition halls, Kruger’s art will unfold across floors, walls and screens, immersing them in a charged visual and sonic environment.
The exhibition will showcase a wide-ranging selection of Kruger’s works, including early paste-ups, monumental vinyl texts, immersive video installations, audio interventions and new site-specific pieces conceived for the Guggenheim Bilbao. Spanning multiple media and decades, the exhibition transforms the museum’s spaces – its floors, walls and screens – into an all-encompassing visual and sonic landscape.
“Language is a powerful force — and it defines us,” Kruger notes. In an age of nonstop information and destabilized truths, her work urges viewers to pause, scrutinize and reflect. Barbara Kruger’s Another day. Another night will run from June 24 to November 9, 2025 at the Guggenheim Museum Bilbao.
Guggenheim Museum Bilbao
Abandoibarra Etorb., 2, Abando,
48009 Bilbao, Bizkaia, Spain
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