In collaboration with the upcoming “F1” movie, SharkNinja released an entire lineup of cleaning, hair, and kitchen products inspired by the film.
SharkNinja sponsors the APXGP racing team – the fictional racing team in the movie.
The movie, produced by Apple Original Films, is one of the most anticipated movies of the summer.
Seven-time Formula 1 World Champion Lewis Hamilton is an executive producer of the film to capture the realism of the sport.
Officially named the APXGP Performance Collection, the line of products features seven of the company’s products, re-designed to match the fictional racing team’s color scheme.
The color scheme of the items is black and gold, providing a nice finish and matching the aesthetic of APXGP.
Appliance maker Shark | Ninja (@NinjaKitchen) is releasing several products in new black and gold versions for its official sponsorship of the fictional APXGP team in @F1Movie, including a 7-in-1 ice cream maker that usually costs $199.99 but will cost $229.99 for the F1 edition. pic.twitter.com/v4vhVXYVuy
— Adam Stern (@A_S12) June 10, 2025
The seven products are:
- Ninja CREAMi Ice Cream Maker – $229.99
- Ninja FrostVault Wheeled Cooler with Dry Zone – $299.99
- Shark PowerDetect 2-in-1 Robot Vacuum and Mop with NeverTouch Pro Base – $999.00
- Shark FlexBreeze Pro Mist – $249.99
- Shark PowerDetect Clean & Empty System – $549.99
- Shark SpeedStyleTM Pro – $229.99
- Shark FlexStyle Air Styling & Drying System – $379.99
The products are available here.
In a statement released by the brand, SharkNinja announced their appearance in the film as the sponsor.
“Moviegoers will see SharkNinja’s sponsorship of APXGP, the race team depicted in F1 The Movie, when they experience it on the big screen,” the company’s statement reads.
“The limited-edition line launch will be supported by custom co-branded television spots and eagle-eyed viewers will have the opportunity to spot some SharkNinja favorite products in F1 The Movie.
“Each product in this collection was carefully curated for its commonalities with the race cars from Team APXGP: speed, power and technology.”
The movie partnered with F1 in an official capacity and has appearances of real drivers and teams. There was footage captured at actual, current-day race tracks as well.
Directed by Joseph Kosinski, “F1” features Sonny Hayes, played by Brad Pitt, returning to the Formula 1 grid after retiring 30 years ago.
Hayes was in a scary accident that ended his career early, but his former teammate, Ruben Cervantes, played by Javier Bardem, calls on Hayes to return.
Struggling to keep his team afloat, Cervantates needs a steady pair of hands to help APXGP survive.
Paired with the promising Joshua Pearce, played by Damson Idris, Hayes is forced to deal with the modern demands of F1.
The movie hits theaters on Friday, June 27. The total run time of the film is two hours and 366 minutes. It is rated PG-13.
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