LVMH-backed Scandinavian luggage brand Db has revealed that footballer Erling Haaland and billionaire model Gustav Magnar Witzøe have joined it as “strategic partners and investors.”
Today’s announcement marks the latest push in the brand’s self-described “bold international expansion” and follows LVMH Luxury Ventures Fund I (LLV) acquisition of a minority stake in the business at the end of 2024.
Db’s new partners also come onboard as minority shareholders and the company says they will work alongside LLV to drive the brand’s global expansion. In a press release, Db explains its choice to team up with Haaland and Witzøe as an intentional one that it hopes will achieve its “ambition to gather communities at the crossroad of sport, outdoor, adventure and lifestyle.”
Speaking to today’s news, Db’s founder, Truls Brataas, said the brand “always look for like-minded people who share our ambitions, passion, and mindset,” adding that “Erling and Gustav are two exceptional individuals who dare to dream big” and describing his new partners as “a perfect match to Db.”
In case you missed it, Hypebeast caught up with Db’s Creative Director, Vincent Laine, recently – check it out here.
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