In a watch industry that often celebrates tradition and heritage with a reverent hush, NORQAIN’s new “Enjoy Life” edition for the Freedom 60 Chrono 40mm is an exuberant outlier. It’s a mechanical timepiece that dares to be buoyant in appearance—without sacrificing the engineering beneath it.
The dial itself feels like a gelato counter in motion. Three ice-cream-sherbet tones—green, pink, and blue—anchor the subdials, while a black tachymeter ring frames the whole playful scene. But it’s the date window that’s the headturner: on five dates each month, the numbers give way to an illustration of a triple-scoop cone, the kind of indulgence that seems to transport you straight back to childhood.
The watch doesn’t rely solely on aesthetic novelty. Beneath the dial, the Swiss-made NORQAIN calibre N19 handles timekeeping with discipline, offering a 62-hour power reserve. The 316L stainless steel case is 40mm across, water resistant to 100 meters, and finished with a thoughtful mix of polish and brush. This is still a tool watch at heart—only one that’s been allowed a personality anyone can relate to.
Flip it over and the ethos is spelled out: “Enjoy Life,” etched into the caseback’s sapphire glass. Rather than positioning itself as an aspirational luxury piece, it leans into the idea that time is worth savoring, just like ice cream.
When NORQAIN introduced the watch, they also leaned into its character. The launch took place in Las Vegas, beginning with a formal retail event and ending at a pool party. Rather than attempt to elevate the watch to suit an occasion, they let the occasion match the spirit of the piece – enjoyable and easy-going.
In the context of luxury watches—where formality and restraint are often mistaken for seriousness—this model offers some design introspection. What if joy was as integral to design as precision? What if nostalgia had a seat at the table alongside innovation?
The “Enjoy Life” edition isn’t pushing the boundaries of haute horology but it’s all about the everyday. It’s for making summer days memorable and stylish. Wear it to complete laid back looks or paired with a light suit for dressed up dinner events in the warmer months. Keep the colors light in tone, though.
Ultimately, NORQAIN’s new “Enjoy Life” edition for the Freedom 60 Chrono is proof that timepieces can be dependable, thoughtfully built, and still leave room for a bit of fun. Shop the model now at NORQAIN’s official site.
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