Summary
- PUMA and Seoul’s OPEN YY have launched their second collection, featuring a modernized H-Street sneaker
- The shoe is constructed with premium nubuck, open mesh, and a detachable dual-branded tongue, available in three colorways
- The collaboration extends to a range of elevated apparel including running vests, tailored shorts and sleeveless tops arriving later this month
PUMA and Seoul-based fashion label OPEN YY have unveiled their second collaborative collection, breathing new life into the iconic H-Street sneaker and offering a range of elevated apparel. This partnership seamlessly merges PUMA’s athletic heritage with OPEN YY’s distinctive, feminine-edged streetwear aesthetic.
The centerpiece of the collaboration is the reimagined PUMA H-Street sneaker, a track & field icon from 2003 with roots in the late 90s Harambee spike. OPEN YY elevates the silhouette with premium nubuck overlays, open mesh underlays for breathability, and a detachable dual-branded tongue for versatile styling. It will be available in three clean colorways: beige, blue, and white.
Beyond the footwear, the collection features a range of “elevated apparel” designed to blur the lines between performance and style. This includes running vests, tailored shorts, and minimalist sleeveless tops, merging utilitarian design with a feminine edge. The campaign, which saw an initial launch event in Seoul attended by PUMA ambassador Rosé, emphasizes movement, light, and self-direction, showcasing how the collection seamlessly blends with daily life.
The full collection is set to launch globally on June 10, 2025 online.
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