Summary
- Courrèges’ Pre-SS26 collection uniquely features 18 friends and muses self-shooting the garments via smartphone “mirror” selfies in real Parisian settings
- Inspired by a social media trend, the designs by Nicolas Di Felice blends tailored athleticism with soft structures, blurring the lines between utility and formality
Courrèges, under the creative direction of Nicolas Di Felice, has unveiled its Spring/Summer 2026 Men’s Collection and Women’s Pre-Collection, with a distinct campaign twist. This collection is deeply influenced by the “Mirrors of Paris” social media selfie phenomenon.
Instead of traditional studio lookbooks, Courrèges embraced a more authentic approach, inviting 18 friends of the house and muses to self-shoot the collection against the backdrop of real Parisian streets and interiors. These “mirror” selfies, captured with smartphones, offer an unfiltered, spontaneous glimpse of the garments in everyday life, reflecting a harmony of refinement and realism. The campaign images showcase the collection against tiled passageways, metal fencing, and the worn textures of the city, emphasizing movement, light, and self-direction.
The collection itself features Nicolas Di Felice’s signature blend of tailored athleticism, soft structure, and a fluid approach to dressing. Key elements see the use of blurring archetypal styles seamlessly blending utility and formality across both men’s and women’s silhouettes as well as the reimagined trench details appearing as a sporty blouson collar, on skin-tight lycra pants, or shrunken into cut-out top straps. The collection introduces the soft-shaped “Strip bag” with ingenious magnetic flaps and a hidden zipped pocket while versatil heritage codes see the 1964 cap sleeve defines floor-length polo dresses and men’s tees, micro-houndstooth tweed tailors versatile mini-skorts, and boxy football jerseys dress maxi-skirts down.
This collection continues Di Felice’s exploration of modern dressing, offering pieces that are both contemporary and rooted in Courrèges’ heritage, all presented through the intimate and raw lens of self-expression in the urban environment.
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