Summary
- Brain Dead expands its presence on the East Coast with a brand new NYC flagship store
- The store features urban and eclectic interiors, including a hippo art sculpture that doubles as storage and display space
Brain Dead, the Los Angeles-based creative collective known for its disruptive approach to fashion and culture, has recently opened its newest retail outpost in New York City, located at 202 Elizabeth Street. This expansion marks a significant step for the brand, solidifying its presence on the East Coast and offering a physical hub for its diverse community of fans and collaborators.
The new store features an urban interior design imbued with eclectic touches. As guests enter the store, they’re welcomed with a large hippo art sculpture that’s reminiscent of the one as seen in their Dover Street Market location in LA. Similarly, this sculpture also doubles up as storage space as well as a display space for the brand’s products.
The decision to open a flagship store in New York City reflects Brain Dead’s growing influence and its commitment to providing an immersive brand experience. Expected to serve as more than just a retail space, the store functions as a physical manifestation of the collective’s ethos, bridging different worlds, scenes and perspectives under one roof, much like their existing Brain Dead Studios on Fairfax Street in Los Angeles.
Brain Dead NYC
202 Elizabeth St
New York, NY 10012, US
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