As TaylorMade athletes Rory McIlroy, Scottie Scheffler and Nelly Korda continue their preparations for the biggest tournaments of the summer, there’s a quieter shift happening off the course: TaylorMade is reportedly exploring a change in ownership.
Centroid Investment Partners, the South Korean private equity firm that acquired TaylorMade in 2021, has begun the process of selling its stake in the brand. The Korean Economic Daily first reported the news. And while details remain limited, the move reflects strong investor interest as golf continues to ride a post-pandemic wave. TaylorMade has undoubtedly capitalized on this momentum in years, matching its expertise in drivers and fairways woods alongside sharp branding and tongue-in-cheek campaigns (remember that Christmas shoot?).
Since Centroid’s acquisition, TaylorMade has grown steadily, posting an average annual growth rate of over 10% in net sales and more than 15% in EBITDA (earnings before interest, taxes, depreciation, and amortization), according to reports. The company has also expanded its influence, launching the Sun Day Red apparel line alongside Tiger Woods earlier this year and continuing to be the club of choice for some of the top players in the world like Scheffler, McIlroy, Korda and Collin Morikawa.
With its mix of elite performance, cultural relevance and global momentum, TaylorMade remains one of the most desirable brands in golf. Whether the ownership shifts behind the scenes or not, the company’s trajectory or public facing image show no sign of changing.
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