Summary
- Greg Laboratory has released the first delivery of its Season 4 collection, “Standard Practice”
- The drop centers on a seven-piece uniform featuring innovative materials and practical design
- Shot by Bon Duke, the campaign channels a futuristic theme
Greg Laboratory‘s Season 4 collection, “Standard Practice,” continues the brand’s commitment to blending technical functionality with refined aesthetics. Known for its fusion of outdoor gear and formalwear, the collection embraces versatility while maintaining a distinct, futuristic edge.
“Standard Practice” presents a seven-piece uniform designed to equip individuals navigating the demands of modern existence. Each garment is engineered to meet the needs of a day at the office and the various transitions beyond. The resulting collection features a range of bottoms, shirts, lightweight zip-up jackets, short-sleeved tops and accessories, suggesting a versatile wardrobe for the contemporary professional.
The garments are brought to life using innovative materials and construction techniques. This includes weather-resistant fabrics, ergonomic tailoring, as well as multi-functional storage solutions that imbue practicality to everyday attire. Subtle yet striking details, such as reinforced seams and concealed pockets, are also incorporated, reflecting the brand’s dedication to both form and function.
Beyond its technical aspects, the collection draws inspiration from cinematic storytelling and uniform-based aesthetics. In the official campaign shot by Bon Duke, it channels elements of sci-fi and espionage themes. The first drop is currently available via Greg Laboratory’s official webstore, with prices ranging from $952 – $3,765 USD.
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