Conceptualized last year, Deichmann’s “EXPECT THE UNEXPECTED” campaign saw the retailer team up with Nike to imagine its revival sneakers on next-gen creatives. Flipping expectations with an inspiring lookbook of fits, the campaign returns this spring for a stylish second installment.
Hot off its debut launch, the new V5 RNR becomes the focus of the latest visuals in four must-have colorways. A distinctly Y2K-inspired sneaker made up of mesh panels and metallic accents, the sporty silhouette has recently been heralded for nailing the classic dad shoe aesthetic but at a more affordable price tag compared to the brand’s other general release models.
In the campaign, featured talent BRKN and Laura Wittek channel the overarching theme of subverting stereotypes by taking the V5 RNR out of its assumedly sporty realm and into Berlin’s cultural hubs. Wittek, a content creator and all round style tastemaker, puts her mark on the sneaker with an eclectic mix of plaid pants and track jackets, while musician BRKN is seen championing his individuality in classic leather jackets and denim jeans.
Check out the “EXPECT THE UNEXPECTED” Spring 2025 campaign in the gallery above.
To shop the Nike V5 RNR in the four featured colorways, head to Deichmann’s website now.
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