Bill Belichick famously led the New England Patriots to six Super Bowl wins during a historic 24-year-run. But someone else appeared to call the shots for the 73-year-old coach during his recent CBS News Sunday Morning interview: his 24-year-old girlfriend, Jordon Hudson.
During an otherwise benign segment about his forthcoming memoir The Art of Winning: Lessons From My Life in Football, Belichick was asked by Tony Dokoupil how he met Hudson.
“Not talking about this,” she interjected from the producer’s table, sounding more like a manager or publicist than a romantic interest.
Dokoupil turned to respond to Hudson rather than the subject of his interview. “No?”
“No,” she confirmed.
Hudson is seen watching the interview with sunglasses perched on her head and a scowl on her face. Dokoupil noted in voiceover that “Jordon was a constant presence during our interview.” This wasn’t the first time that their relationship, and 49-year age gap, has been the subject of viral headlines. Hudson has been playing an increasing role in Belichick’s personal and professional lives after she debuted their relationship on her Instagram page last October. Since then, the 24-year-old pageant contestant, former cheerleader, and licensed cosmetologist appeared with Belichick in Ben Affleck’s Super Bowl commercial. She was dubbed his “creative muse” in the credits of his new book. The Athletic reported earlier this month that she has told the University of North Carolina, where Belichick is now head football coach, how to handle certain press situations, after Belichick asked that the former social media ambassador be copied on his emails. And she recently launched a new company, Trouble Cub Enterprises, of which she is the CEO. So far, according to People, she has filed 14 trademarks related to famous Belichick sayings including “No Days Off” and “Do Your Job.” “If successful,” wrote The Cut last month, “the filings would allow for Belichik—and presumably Hudson—to profit directly off of any merchandise created with the phrases.”
The company is currently hiring an executive assistant for Hudson—a job listing on LinkedIn advertises an annual salary range between $80,000 and $150,000 and stipulates that applicants must be “comfortable working with high-status personnel.”
They met in 2021, when Belichick reportedly signed her textbook while the two were seated together on a plane. (In February, Hudson trumpeted the couple’s four-year “meetiversary” on Twitter: “Cheers to the fact that you still let me give you lengthy philosophical lectures.”)
They did not begin dating until the former coach had broken up with Linda Holliday, Belichick’s girlfriend of 16 years and a former sports correspondent for Style Boston, according to TMZ. The coach was previously married to Debby Clarke, the mother of his three adult children, for nearly 30 years.
Belichick and Hudson’s romance bloomed in full view last year, months after he and the New England Patriots parted ways following a historic 24-year partnership. Patriots owner Robert Kraft explained in a subsequent interview one of the reasons he had to “fire” Belichick: “I had given him so much power. He had full control over everything. And shame on me, I should’ve had some checks and balances.” (Belichick maintains the parting was mutual.)
The gruff coach’s seeming power reversal with his girlfriend has reportedly been surprising to Belichick’s inner circle: “This guy is known as being such a strong voice and in many ways autocratic—and here he is becoming mush in her hands and letting her direct everything,” one person told Page Six. “She is so much younger, so inexperienced and so lacking in perspective and professionalism.” Another insider speaking to the same outlet called the relationship “alarming” and described Hudson as “a runaway train.”
Last fall, the usually reserved coach joined social media—a surprise given he has spoken about his complete disinterest in the medium. Belichick acknowledged this in his first post: “I am (surprisingly) thrilled to announce my decision to utilize social media platforms.… This debut was inconceivable a few months ago, but exciting now!!”
In December 2024, Belichick inked a lucrative deal to become the head football coach at the University of North Carolina. Months earlier, he went Instagram official with his nearly college-age girlfriend. She curated her own view of the coach dubbed the Greatest of All Time on Instagram to her growing audience. In March 2025, she posted a video of the legendary coach flat on his back on a beach in Florida, hoisting the former cheerleader in an airplane pose. Underneath the caption, “My favorite workout? #Billates,” one user posted, “What the hell happened to coach bro?” Another added, “His strength is better than most his age.”
This April, Hudson wished “the happiest of birthdays to my twin flame” in a carousel featuring a photo of Belichick feeding her cake. On Halloween, Jordan posted a photo of Belichick holding a fishing rod and her in a mermaid’s tail and pearl bodice, staged to look like he caught her. “Ouch,” was the caption.
Per her Instagram, she was an overachiever in high school—commuting to cosmetology classes at night while also working as a henna tattoo artist, modeling, and cheerleading. In 2019, the same year Belichick led the Patriots to their most recent Super Bowl win, she reminisced about the year prior when she reserved her Saturdays for “homework and chores.” This past Valentine’s Day, Hudson shared a photo of herself draped over Belichick in a revealing silver gown. Both parties posed with their championship rings—his from his eight total Super Bowl wins, and hers from her days with BSU Cheerleading.
The same week, Hudson reportedly emailed the University of North Carolina. “Is there anyone monitoring the UNC Football page for slanderous commentary and subsequently deleting it/blocking users that are harassing BB in the comments?” she wrote, according to the The Athletic.
Belichick chimed in on the chain: “I cannot believe that UNC would support my being called a ‘predator.’”
On another Instagram post, beneath a photo of a jacket she had made in Belichick’s honor, she wrote, “And yes, it is ironic that I went from never having watched a professional American football game, ever, to meticulously creating an honor piece for this guy. Funny how much things change in time, don’t ya think?” She also posted a flier of a charity event she coordinated, called “Not Untouched: Awareness Dinner Hosted by Jordon Hudson,” at a New Orleans steakhouse. In the bottom left corner, it was noted that Belichick would offer photos and signatures.
On Tuesday, Hudson [posted](https://www.instagram.com/p/DJCLV9BAjXS/?img_index=1) a screenshot of an email Belichick sent about what he viewed as sensational press around his book last April: “I am not going to be the conductor of a hype train in the book promotion—we have enough hype to work with.”
After the CBS News Sunday Mornings fiasco, TMZ reported that people at UNC “are now concerned about Hudson’s influence on Belichick’s tenure as the head football coach in Chapel Hill…especially with her, essentially, taking on a role as his manager.” (Vanity Fair has reached out to Belichick and Hudson for comment.) As TMZ’s source put it, there’s a “growing sense this could become a problem.”
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