Mega-influencer Alix Earle makes a staggering $450,000 for every sponsored Instagram Story she posts.
Article 41 co-founder Vickie Segar — who has worked with the TikTok star on previous brand deals — made the claim while speaking with University of North Carolina athletes, the New York Times reported Sunday.
“Let’s talk about the money in the creator economy. Does anybody follow Alix Earle?” Segar asked the college students before having them guess how much she makes per Instagram Story.
While someone guessed $100,000 and another estimated $70,000, Segar threw out an even bigger number.
“$450,000 per Instagram Story,” she said to her audience’s shock.
It’s unclear how much money the influencer makes on permanent grid posts but it’s highly likely that it’s significantly more than a Story post — which only lasts 24 hours before disappearing from the social media app.
Earle, 24, has more than four million Instagram followers and boasts more than seven million followers on TikTok.
The content creator rose to fame by posting “Get Ready With Me” videos on TikTok when she was a college student at the University of Miami.
Her career took off in the summer of 2022 when she posted about her struggle with acne. In doing so, she became relatable to millions of netizens and her follower count quickly skyrocketed.
Due to her popularity, products that she promotes online often end up selling out — a phenomenon dubbed the “Alix Earle effect.”
It’s no surprise that, due to her influence, she can charge six-figure fees for even her short-term social media posts.
Earle’s career has expanded beyond the scope of TikTok and Instagram over the years.
She launched her “Hot Mess” podcast in 2023 — though the show was dropped by Alex Cooper’s Unwell Network amid feud rumors in February.
Earle appeared in The Kid Laroi’s “Girls” music video in June 2024 and starred in three Super Bowl commercials this past February.
She also entered into the beverage space by investing in SipMargs, a canned cocktail margarita brand, earlier this year.
Earle — who has been dating Houston Texans wide receiver Braxton Berrios since 2023 — is estimated to have a net worth of $8 million, according to Forbes.
Thanks to her flourishing career, she was able to move into a luxury two-bedroom apartment in Los Angeles last November.
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