The Row has made a surprise appearance at the 2025 edition of Milan Design Week, debuting a soft goods collection at the Palazzo Belgioioso in the Quadrilatero della Moda district. However, in true Olsen style, their presentation was intimate and pared-back, showcasing a collection of solid throws and bedding handcrafted from fine wool.
Boasting beige, tan, and deep black hues, a range of blankets is handwoven in India from the world’s finest cashmere. Elsewhere, a Quilted bedding set, also in cashmere, is meticulously hand-stitched with small squares. According to Vogue, the variety used in the collection is harvested from young goats, and weighs less than 14.5 microns. The only indication of the brand appears on a corner of the blankets, which boast miniature logos.
Notoriously quiet about its endeavors, the elusive brand takes its time with its projects, which has made its arrival at the highly attended, foremost design week in the world a rather surprising turn of strategy. With no official Instagram or concerted advertising efforts, designer twins Mary-Kate and Ashley Olsen have built their luxury label The Row into one of the leading names in new luxury through high-end craftsmanship and understated elegance.
However, the restrained assortment reflects the Olsens’ unconventional approach, avoiding ambitious marketing tactics and product saturation by distilling their work with the finest details. While the installation incorporated furniture pieces by Maison Baguès and Julian Schnabel, it’s unknown whether The Row will expand into case goods in the future. One can hope that The Row’s appearance at Milan Design Week is not their last, marking the beginning of a more expansive home collection.
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