Just in time for Dead and Company’s second stint of shows at Las Vegas Sphere, Seoul-based thisisneverthat is once again reminding us of the Grateful Dead‘s global impact in another collaborative clothing capsule.
thisisneverthat is no stranger to jamming with The Dead, having teamed up with the band for five collaborations prior to this new Spring/Summer 2025 one. However, this one seems to be the most expansive yet, with the seasoned unit pushing the boundaries on the confines of their past collaborations and exploring untapped territory.
This go around, the pair goes beyond just graphic-wear and presents a strong lineup of bespoke cut-and-sew garments, with a pair of tailored jackets leading the way. A denim work jacket lands in both black denim and blue denim and comes adorned with Dancing Bear embroidery throughout and finished off with a pointed collar and hidden zipper.
The offering comes dominated primarily by hues of blue and red, with long-sleeve flannels surfacing in the aforementioned shades alongside knit short-sleeve button-downs that pop in bright blue. Some graphic tees come stamped with Dancing Bear imagery, with others reading “Never Dead” surrounding a Steal Your Face insignia.
Take a closer look at the latest thisisneverthat x Grateful Dead link-up in the lookbook above, and expect it to drop on the brand’s website in the U.S. on Thursday, April 10 at 9 p.m. EST. The collab will drop in-store online in South Korea on Friday, April 11 at 10 a.m. KST, followed by an in-store drop at 11 a.m. KST. Japan-based customers can shop the drop both in-store and online beginning at 12 p.m. JST on Friday, April 11, while China-based customers can expect it to land both in-store and online on the 11th at 10 a.m. CST.
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