J. Cole‘s annual Dreamville Festival will soldier on — just under a different name.
Dreamville and Live Nation festival producer Sascha Stone Guttfreund confirmed the news via Billboard, disputing earlier reports that this year’s iteration would be its last. “We’re going to be here for years to come,” Guttfreund said. “This is a multi-year deal, and we’re so excited to be working with the city of Raleigh together on something new and exciting, and to continue to build on this incredible thing that we’ve done over the years.”
Raleigh City Manager Marchell Adams-David also noted that the festival will likely continue to have hip-hop-heavy lineups in the future, “We’re going to continue on the same path that’s been successful for us. Our consumers have told us what they like, and we’re going to try to provide that to them for the next four years.”
She added that Cole plans to stay on board even if he doesn’t serve as a future headliner, “We’re using the Dreamville label to a certain extent.” She stated, “He will obviously be involved, whether or not he headlines. That’s probably not going to be an occurrence, but he is a local resident. He is totally committed to this community, and he is totally committed to this festival.”
Ibrahim “Ib” Hamad, Cole’s manager and business partner, shared, “We wanted to keep the feeling of just the community. We call it our family reunion. I think a lot of people from all over the world and from all 50 states come in, and it’s good to be able to do it here in North Carolina.”
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