Finding a balance between marketing and financial performance typically boosts a brand’s value, according to brand valuation consultancy Brand Finance — but in 2025, that value lies in whether a company can strengthen its brand while expanding globally.
Politics and economic uncertainty also play roles in a brand’s value, the U.K.-based consulting firm said, and tech companies, specifically, have been able to find opportunity in that.
“While the industry attracts colossal wealth and wields tremendous influence, big tech companies are magnets for political intervention,” Brand Finance said. “Tech CEOs may dream of amassing world-changing power, but not everyone is on board with them actually changing the world.”
Therefore, it’s no surprise that tech companies made up eight of the top 10 most valuable brands in the world, according to the Brand Finance Global 500 list for 2025.
Here are the top 10 most valuable companies in the world this year, according to Brand Finance.
China’s state-owned electric utilities company, State Grid Corporation of China, is valued at $85.6 billion for 2025. The Beijing-based company, which is one of the largest utilities companies in the world, builds and operates power grids in China.
It was valued at $71.1 billion by Brand Finance in 2024.
U.S.-based Nvidia (NVDA) is valued at $87.9 billion for 2025 — the company’s first time in the top 10. The AI chipmaker is the second-fastest growing brand in the world, and demand for its chips will likely continue to be strong, Brand Finance said.
It was valued at $44.5 billion by Brand Finance in 2024 — a 98% increase.
The Facebook (META) brand, which is owned by Meta (formerly called Facebook), is valued at $91.5 billion for 2025.
It was valued at $75.7 billion by Brand Finance in 2024.
Chinese-owned social media platform TikTok is valued at $105.8 billion for 2025, and is considered a “high-growth” brand due to a 79% value increase over four years.
However, TikTok’s potential ban in the U.S. will likely impact its brand value, Brand Finance said, and could lead to another social media brand growing quickly.
It was valued at $84.2 billion by Brand Finance in 2024.
South Korean electronics giant Samsung is valued at $110.6 billion for 2025.
It was valued at $99.4 billion by Brand Finance in 2024.
U.S.-based retail conglomerate Walmart (WMT) is valued at $137.2 billion for 2025.
Currently the largest retailer in the world, Walmart was valued at $96.8 billion by Brand Finance in 2024.
Online retail and cloud giant Amazon (AMZN) is valued at $356.4 billion for 2025.
It was valued at $308.9 billion by Brand Finance in 2024.
U.S.-based tech giant Google (GOOGL) is valued at $413 billion for 2025. Across 20 markets, Brand Finance found that Google scores high for familiarity. The company’s investments in AI and its services “are indicators of continued strong performance for next year,” Brand Finance said.
It was valued at $333.4 billion by Brand Finance in 2024.
Microsoft (MSFT) is valued at $461.1 billion for 2025, after “continuing to innovate from” its dominant position in the tech market alongside Apple (AAPL).
It was valued at $340.4 billion by Brand Finance in 2024.
Apple came out on top as the most valuable brand in the world, valued at $574.5 billion for 2025. Apple’s dominance shows “its command of the equilibrium between global reach and investing in a master brand.”
Brand Finance found that more than 80% of consumers are familiar with Apple across multiple markets, and that 45% of consumers have considered using the company’s products or services.
It was valued at $516.6 billion by Brand Finance in 2024.
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