Californian imprint Cherry Los Angeles just spent a weekend in Austin, Texas, where it brought a hidden speakeasy – and a whole lot of new garments – to the W Hotel for a country music-filled weekend. The SoCal-based brand has kicked off its boots to bring to life another solid in-line selection of apparel for Spring 2025.
In a collection entitled “Sunscreen and Gasoline,” Cherry’s latest lineup is another reimagining of the brand’s Americana-inspired aesthetic, combining Western wear and more utilitarian workwear and even tossing in a collaboration with Vanson Leathers.
Sunscreen and Gasoline – staged in an immersive lookbook shot by Nicholas Maggio – sees Cherry present a handful of tailored jacketing silhouettes, including the leather Vanson garments, racing jackets and more casual zip-up hoodies. Chunky knitwear pops hues of green and green, surfacing in soft cardigans and pullover pieces.
Elsewhere, two-toned red and white T-shirts surface next to other tees stamped with Vanson’s logo across the middle of the chest.
Take a closer look at Cherry’s “Sunscreen and Gasoline” Spring 2025 range in the lookbook above and head to the label’s webstore when it drops both in-store and on the brand’s website on March 28 at 10 a.m. PST.
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