Seventh has unveiled the exclusive pieces headed to its Japan pop-up with BEAMS T HARAJUKU. The London-based label, known for its luxury take on minimalist essentials, showcased its grey-toned longewear in a special campaign set inside a traditional Japanese bungalow in Setagaya-ku, Tokyo. “We were honored to create this campaign with BEAMS T family, honoring Japanese culture whilst combining the Seventh ethos of home and brotherhood,” said the brand in an Instagram post.
Comprising the Layered Tee and the Bermuda Jorts, the pared back capsule serves as the inaugural brand’s foray into the Japanese market. The Layered Tee takes the form of a crewneck sweatshirt with cut sleeves, worn over a matching long sleeve. However, the Bermuda Jorts may be the strongest piece, made in a crinkled cotton fabric characterized by a worn-in wash. The shorts boast an extra-long hemline and a baggy fit emphasized by deep pleats and unique darting.
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Alongside the exclusive pieces, the British label will continue offer its full collection at BEAMS T. In an Instagram post, the brand said “We’re bringing the Seventh vibe to BEAMS T through sound, interior, and community, while also offering our full collection to purchase. From this moment forward, you’ll be able to find us at BEAMS T, making Tokyo a key base for Seventh.”
Seventh’s Japan-exclusive set will be released today in-store at the BEAMS T Harajuku pop-op and online at Seventh’s web store.
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