This isn’t the first time we’ve heard rumors like this, but Apple is said to want the iPhone 17 lineup to be unlike any other smartphone lineup Apple has unveiled in one key way. On Naver, well-known leaker yeux1122 shared a few tidbits about the end of the iPhone Pro Max, as Apple supposedly wants to rebrand its most expensive phone as the iPhone 17 Ultra.
Rumors of an iPhone Ultra rebrand aren’t new. We’ve heard Apple could be readying this device for a long time. While creating a top tier above the iPhone Pro Max didn’t make sense, rebranding this device as an iPhone Ultra could be the obvious solution.
Yeux1122 believes Apple wants to give the iPhone 17 series a new look, which is why it might offer a regular model, an Air version, a regular Pro, and an Ultra device. According to the leaker, the iPhone 17 Ultra is expected to have three previously-rumored exclusive features to help set it apart:
Smaller Dynamic Island: Rumors about this change are contradictory. However, based on information from Weibo, Taiwanese, and US investment reports, Apple could add a much narrower Dynamic Island to this device. They say, “Component supply orders suggest that there aren’t enough parts to extend this feature to the Pro model.”
Vapor chamber cooling: After three different reports about vapor chamber cooling, the leaker believes it will be exclusive to the Ultra model. This unique cooling system would make the iPhone 17 Ultra more power-efficient and perfect for playing demanding games without overheating the phone. They say this feature has been confirmed through supply chain sources.
Larger battery: Lastly, a recent rumor suggested Apple could make the iPhone 17 Pro Max thicker to add a larger battery. The leaker believes the larger battery will be available for the iPhone 17 Ultra.
yeux1122 also says that the company is at a “turning point where it aims to refresh the iPhone lineup” alongside a major iOS 19 revamp. They also believe Apple might be willing to change some of the names of the iPhone 17 series and highlight the new iPhone 16e to reiterate the new Air and Ultra names.
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