Born X Raised has partnered with the Los Angeles Fire Department Foundation (LAFD) to launch the “City Above Self” collection. This limited release not only highlights the brand’s West Coast roots but also directly funds life-saving tools and equipment for the LAFD.
The lookbook, shot by Nori Rasmussen-Martinez at Station 20 on Sunset Blvd, captures the raw and authentic spirit of Los Angeles. The collection includes Snooty Fox-themed tees, hoodies and snapbacks, paying homage to an iconic LA landmark, as well as “City Above Self” tees and crewnecks that embody the collection’s core message of prioritizing community over self.
The ”City Above Self” is a statement of support for the LAFD’s tireless efforts to protect Los Angeles neighborhoods. Profits from this collection will go directly to helping the LAFD save lives. The campaign is also supported by UTA and the UTA Foundation, underscoring the collaborative effort to make a meaningful impact on the community.
From February 13 at 12 p.m. PST until February 17, 6 p.m. PST, the “City Above Self” collection is exclusively available via Born X Raised’s online store.
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