This past weekend, XO and Spotify teamed up with The Weeknd to debut the Hurry Up Tomorrow Pop-Up Experience at New York City’s iconic Rockefeller Center. Designed as a multi-sensory art installation, the event provided fans with a rare opportunity to step inside the creative universe of The Weeknd, marking the final act of his celebrated trilogy.
Coinciding with the installation, an exclusive Hurry Up Tomorrow merchandise collection debuted, featuring a selection of limited-edition pieces. The collection includes genuine leather jackets, a statement bomber jacket, custom fleece, graphic tees and long-sleeve tops. Accessories such as hats, bandanas and various Hurry Up Tomorrow music products further encapsulate the aesthetic of this final chapter.
Among the standout pieces, the genuine leather black moto jacket features Hurry Up Tomorrow graphics printed along the sleeve, with embossed leather detailing on the front and back. Fully lined, this jacket delivers a bold yet refined look, embodying The Weeknd’s signature blend of luxury and edge.
Another highlight is The End Heavyweight Zip Hoodie, crafted from heavyweight cotton fleece. This black zip-up hoodie is adorned with Hurry Up Tomorrow screen-printed graphics across the front, back and sleeves, while the “11 25” embroidery adds a distinct, textured detail.
For those who couldn’t attend the pop-up in person, the exclusive collection is now available for a limited time on the Official XO webstore.
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