UPDATE: Ye and the YZY team dropped a commercial during the 2025 Grammy Awards. The clip featured a minimalist showcase of the label’s newest range of sweatshirts, t-shirts and shoes, all for the price of $20 USD. Besides the newest collection with designer Gosh Rubchinskiy, Ye has updated the BULLY merch to include an additional grey tee, hoodie and sweatpants. Adding fuel to a potential surprise drop of the new album, pre-orders of the vinyl and CD are also available. Take a look at the new items above or online
Original Story: Just days after Ye took to Instagram to share with his fans the official cover art for his upcoming album Bully, the Chicago rapper has launched a new merch collection to coincide with the new project.
Taking the black and white image by photographer Daidō Moriyama, the album cover is blown up and lands on a black or white long-sleeve t-shirt. The black and white short-sleeve t-shirts just feature the album title “BULLY” in gothic font. On the website, Ye has also launched the pre-orders for the album, in tandem with the apparel collection. Fans can also pre-order the vinyl and CD. There has not yet been any indication on when this album will release just yet.
The items can be found on a new website dedicated to Bully.
The post Ye Launches New Merch Collection for Upcoming Album ‘Bully’ appeared first on Hypebeast.
