For the launch of its new BOSS ONE Bodywear collection, the German fashion house reunites with brand ambassador David Beckham, revealing a new campaign sporting the assorted range of trunks, boxers, and T-shirts.
Over the years, Beckham has fronted his fair share of underwear editorials and adverts, however, this particular campaign by esteemed photographers Mert and Marcus shares a more personal portrait of the star. Tying into BOSS’ overarching campaign platform: “Be Your Own Boss,” the imagery and accompanying video follows the star from his sports car into his New York apartment where he unwinds after an evening after work.
“I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” shared Beckham in an official statement. “The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
The visuals are set to appear on billboards across major cities, within window displays at department stores, and in a first for the brand, the campaign will also be wrapped around vending machines that will dispense the staple collection.
Explore the campaign in the gallery above. To shop the new BOSS ONE Bodywear collection, head to the brand’s website now.
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