Now entering its fourth full season, LIV Golf and its 13 teams are beginning to find brand partners that elevate the quality of its talent. LIV’s unique model allows each team of four to operate like its own individual franchise, meaning team captains are free to pursue deals which they see fit to create appeal on and off the golf course. And now Dustin Johnson, major championship winner and captain of the 4Aces, has announced a pair of partnerships that was brokered by entrepreneur Bear D’egidio.
The freshly inked partnerships encompass D’egidio’s two main ventures. JAXXON, a jewelry brand worn by action sports stars like Ryan Sheckler and Gustavo Ribeiro, and SANTO STUDIO, a design studio which partners with 4Aces as official luggage provider. “I’m thrilled that our team is working with JAXXON and SANTO STUDIO this season,” said Dustin Johnson. “Their athletes match our vibe both on and off the golf course. Get ready for some innovative, new golf collabs coming out this year.”
As part of the new partnership, JAXXON will bring its athletes to select LIV pro-ams, while SANTO STUDIO and 4Aces will also release a collaborative collection of luggage and travel accessories coming this spring. The collection will consist of duffel and training bags, backpacks, travel bags and more.
Keep an eye out for the 4Aces competing at the LIV Golf opener from February 6-8 in Riyadh, Saudi Arabia.
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