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This beauty buy’s shaped up to be a Hollywood success story.
Tarte Shape Tape Concealer is so in demand, the brand reportedly sells one every four seconds — and right now, the original, creamy and radiant versions are all a whopping 50% off for a limited time.
Kyle Richards is a longtime fan of the bestselling formula, which she’s highlighted in multiple Amazon Lives.
The original full-coverage Shape Tape is designed for a natural, crease-free matte finish.
“I don’t know what I’d do without it,” the “RHOBH” star raved, saying she uses it for contouring her nose, too.
“This product is the best,” she added. “It just blends so great … It stays all day. It’s an emergency if I run out of this.”
She’s not the only one using the blendable beauty buy on repeat; Shawn Johnson, Dove Cameron and Bebe Rexha (to name just a few) are also fans of the shea butter-based formula.
Need a boost of hydration? This version of the product’s got eye cream built right in.
“It’s like magic,” Rexha told Allure, declaring it her “favorite, favorite concealer in the entire world.”
And soccer star Ali Krieger told Page Six Style the concealer — designed to last for up to 16 hours — is her “secret weapon” for “intense workouts.”
Ulta shoppers are just as obsessed, as the original Shape Tape’s racked up over 30,000 five-star reviews (and counting).
For lighter, brighter coverage, this Shape Tape formula’s ideal for a “no-makeup” finish.
“I’ve been using this concealer for years now and I absolutely love it,” one wrote, while a second dubbed it the “best concealer for dark under-eyes.”
“This concealer covers everything!” a third added. “It lasts all day and it doesn’t crease! I am over 40 and it doesn’t settle in my wrinkles.”
If you’re planning to add some Shape Tape to your cart, just be sure to act fast; this is likely the lowest price we’ll see on the product all year.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
The post One of these cult-favorite concealers sells every four seconds — and they’re 50% off right now appeared first on Page Six.
