Ye Drops AI-Generated Music Video for “530”

Ye has surprised dropped a set of new visuals for his heartfelt track “530” off of VULTURES 2 with Ty Dolla $ign.

Taking to Instagram to release the video without any warning, Ye revealed the post, making it the second track from the album to feature AI-driven visuals following “Bomb,” which featured his daughters North and Chicago. Ye still does not appear in the music video, but with the release of the clip for “530,” the artist drums up more anticipation for his next album BULLY. “530” sees Ye get personal, delivering arguably one of the best sets of lyrics in a while.

Continuing to stand out, Ye defies expectations for the music video, which does no appear to feature a single human being. Instead, the visuals see the characters in the form of puppets or people wearing masks with exaggerated features. The video centers around the daily lifestyles of these puppet-like figures where some appear to be receiving plastic surgery injections, getting into arguments with their community and more. While there is not a straightforward narrative, the song lyrically touches on Ye’s perspective on how his ex-wife Kim Kardashian raises their children and his fears for the future. Watch the video below.