Adrien Brody’s multimillion‑dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D
Super Bowl LX was just the latest evidence that when it comes to marketing, Intuit punches way above its weight....
Could an Electronic Coach Help Ski Jumpers Leap Farther?
On Monday, two dozen Olympic ski jumpers will gather at the Predazzo Ski Jumping Stadium in the Italian Alps for...
A Prequel TV Series That Surprises Viewers
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day,...
Mamdani meets economic reality
Zohran Mamdani was happy to promise lower rent for New Yorkers on the campaign trail. But now that he’s the...
This district is key to control of the House. That’s about all people agree on
CAREFREE, Ariz. — Elizabeth H. paused recently outside the post office in this small, high-desert community, not far from where Easy Street...
Tennessee CEO, businessman and 2 family members ID’d as victims of private plane crash near Colorado ski resort
A third-generation Tennessee CEO, a businessman and two of his family members were identified as the four victims who were...
Skeleton Is Nothing. You’ve Got to See Ski Ballet.
The Winter Olympics are a two-week ratings spectacle of patriotic hockey battles and figure skating kiss-and-cries, but in between, it’s...
The Nothing That Has the Potential to Be Anything
The original version of this story appeared in Quanta Magazine. Suppose you want to empty a box. Really, truly empty...
What They Wanted From Jeffrey Epstein
Ro Khanna’s congressional career has been an ongoing attempt to reconcile what others might see as irreconcilable. He represents a...
The Big 3 of Astrology: Your Sun, Moon, and Rising Signs Explained
The more I learn about astrology, the more I realize just how complex it really is. I used to believe...
