Taylor Swift put Kristin Juszczyk on the map when the pop artist wore her custom Kansas City Chiefs puffer jacket to one of the games. The DIY designer and San Francisco 49ers WAG to Kyle Juszczyk became a viral sensation overnight for her design, leading to her team up with fashion entrepreneur Emma Grede to launch her new brand Off Season. Grede is also the founding partner of SKIMS with Kim Kardashian and co-founder and CEO of Good American alongside Khloé Kardashian.
Branded as a fashion brand that intersects football, fashion and sports, Off Season by Kristin Juszczyk and Emma Grede drops its debut collection in partnership with Fanatics and the NFL. Off Season has received the official licensing agreement to design signature NFL branded pieces. For its premiere collection, Off Season introduces unisex puffer vests, jackets and long coats, representing five NFL teams — the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills. The pieces all highlight players from each team in its own specific colors in Juszczyk’s signature debut collection.
Kristin Juszczyk, co-founder of Off Season said, “Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.” Juszczyk often wore her own designs to support her husband on the sidelines at games. Her designs have also been worn by other celebrities like Gwen Stefani and Simone Biles. Emma Grede, co-founder of the brand also added, “With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly. Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and Off Season promises a collection for exactly that.”
The debut collection of Off Season ranges between XS to XXXL and pricing starts at $295 USD to $495 USD and can be found on Off Season, NFL and Fanatics.
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