Kicking off CES 2025 with plenty of newness Samsung has announced Vision AI, the electronics brand’s all-new AI-powered technology, which aims to transform TVs from passive devices to interactive companions that respond to viewers and their environments.
SW Yong, President and Head of Visual Display Business at Samsung Electronics said in an official statement “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”
Key features include Click to Search, which allows viewers to get immediate information about ongoing streaming without disrupting the media experience, and Live Translate, which uses real-time AI subtitle translation. The SmartThings AI ecosystem can provide safety alerts and daily updates regarding the home, including pets and children, further connecting with the smart home ecosystem. To give viewers the best entertainment experience, AI-driven picture and sound technologies dynamically adapt visuals and audio by analyzing environmental factors.
Samsung plans to continue working with technology partners like Microsoft to expand and enhance Vision AI’s capabilities. In the meantime, the company is bringing Vision AI to an extensive lineup of models including Neo QLED, OLED, QLED, and The Frame series.
Samsung’s most advanced TV to date, the Neo QLED 8K QN990F leads the charge of the label’s AI-focussed 2025 roll-out. The sleek device is powered by the latest NQ8 AI Gen3 Processor and new features like 8K AI Upscaling Pro, Auto HDR Remastering Pro, Adaptive Sound Pro, and Color Booster Pro.
Stay tuned to Hypebeast for updates on the future release dates from Samsung’s Vision AI line and other innovations being unveiled at CES 2025.
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