If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: ourselves, a.k.a. real parents who spend a lot of time and money outfitting their own kids season after season. As four moms with nine children between us, we know a thing or two about how much clothing these little ones go through.
On this list, you’ll find a mix of classic kid clothing brands that you may already know and love as well as new-to-you places that we promise will soon become favorites. What they all have in common? From special occasion outfits to super cute basics—and everything in between—there are tons of unique pieces that will seriously impress. So whether you’re shopping for a parent-to-be, like a new mom or new dad, or you’re simply in the market for fresh clothing for the winter, these are the best places to shop for babies right now.
Where to shop the best baby clothes
- Best Overall: Hanna Andersson
- Best Bulk Baby Clothing: H&M
- Most Trendy Baby Clothing: Zara
- Best Baby Gift Sets: Monica+Andy
- Best Affordable Organic Baby Clothes: Little Planet by Carter’s
- Softest Organic Baby Clothing: Mori
- Best High-End: Pinkchicken
- Best Organic Baby Clothing: Colored Organics
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Your baby clothes questions, answered
How to shop for the best baby clothes
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Generally, there are two types of baby clothes:
Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child’s cubby.
Elevated essentials and special occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
How much should I spend on baby clothes?
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Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy and me outfits as you can while they’re still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.
The best baby clothes brands for essentials
Below are mom-and-pop shops that curate beautiful brands in the basics and essentials lane.
Hanna Andersson
Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, plus shipping costs
Hanna Andersson is an Oregon-based company that parents have turned to for decades. Its signature is print-forward, ultra-comfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays like Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is super soft (especially its new bamboo pajamas) for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.
- Pros: Soft and durable materials, fun prints and collabs
- Cons: Popular styles sell out quickly
Hanna Andersson Marshmallow Sweater & Leggings Set
Hanna Andersson
Hanna Andersson Waffle Crewneck
Hanna Andersson
Pippa & Julie
Best for: Special occasions / Size ranges: Newborn-XL / Shipping: Free shipping or pickup at select Nordstrom locations / Return policy: Free returns and exchanges
A mother-daughter team is behind the party clothes at Pippa & Julie, which you can find on Nordstrom.com and Amazon. It’s perfect for special occasion dressing—think metallic tiered dresses, velvet skater dresses, and floral sequins. If Taylor Swift’s Fearless era became a line of children’s clothing, this would be it.
- Pros: Great for special occasions, whimsical designs for girls
- Cons: Boy and gender-neutral options not available
Pippa & Julie Stella Starry Float Dress
Nordstrom
Pippa & Julie Sally Foil Set
Nordstrom
Monica + Andy
Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
- Pros: Very soft clothing, fun prints, extensive Disney gear
- Cons: High free shipping threshold
Monica + Andy One-Piece Baby Pajamas
Monica + Andy
Monica + Andy Organic Life of the Party Dress
Monica + Andy
Mori
Best for: Super-soft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally-friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, baby blanket, hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
- Pros: Buttery soft clothes, organic and sustainable fabrics
- Cons: High free shipping threshold
Mori Ribbed Overalls
Mori
Mori x Lovevery Shapes Clever Zip Baby Pajamas
Mori
Janie and Jack
Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days
If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and cat-eye sunglasses. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”
- Pros: Timeless styles, good resale value
- Cons: Shipping isn’t free
Janie and Jack The Velvet Flutter Sleeve Dress
Janie and Jack
Janie and Jack French Terry Half Zip Sweatshirt
Janie and Jack
Mini Boden
Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days
Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can’t help but think of picture day every time I shop Boden,” says Earley. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters, basically whatever your kiddo needs, Mini Boden has it in a fun, playful style. And its clothes don’t just look adorable on—they’re super soft yet durable enough to pass onto siblings.
- Pros: Fun and playful styles, wide range of clothing types
- Cons: Popular styles sell out quickly
Boden Velour Dress Set
Boden
Boden Long Sleeve Applique T-shirt
Boden
Angel Dear
Best for: Creative and cute style Size ranges: Newborn-8 years / Shipping: $10 for economy / Return policy: Within 14 days
We’re just going to say it: Angel Dear has some of the cutest prints around. Just check out these oh-so-sweet duckling pajamas, this adorable pumpkin spice latte bodysuit, and this romper featuring the aptly named “BBQ buddies.” It offers these unique prints as well as classics like gingham and floral in a variety of colors, fabrics, and styles, from overalls to dresses to hats and bubble rompers, and it frequently updates its collection to add in new designs. Bonus: It hosts semi-regular sales where they offer some serious discounts, so keep your eye out.
- Pros: Offer a variety of fabric types, adorable designs
- Cons: Designs sell out quickly
Angel Dear Front Pocket Ruffle Overall
Angel Dear
Angel Dear 2 Way Zipper Footie
Angel Dear
Young Days
Best for: Beach day fits / Size ranges: Newborn-6T / Shipping: Free over $50 / Return policy: Within 30 days
Young Days’ line of bright yet subtle clothing for babies just screams summer in the best way possible. Think lightweight shorts in a whimsical light blue circle print or a terry cloth apricot polo that is perfect for straight out of the pool. Our editors are fans of its unique and varied colorways, which are muted enough to not be too loud but still fun and colorful for kids. The brand also says it is committed to using organic and recycled materials, which means you can feel good about what you’re buying.
- Pros: Environmentally friendly, bright yet classy designs
- Cons: Not sold at major retailers
Young Days Memphis Sleeper
Young Days
Young Days Chapel Hill Jacket
Young Days
Kyte Baby
Best for: Elevated basics / Size ranges: Newborn-10 / Shipping: $7.50 for less than $85 / Return policy: Within 45 days
Kyte Baby is best known for its butter-soft sleep bags, but don’t miss out on the incredible daywear options. The rompers, onesies, footies, and other styles are all made with the brand’s signature bamboo fabric, which is great on sensitive skin. Most of the clothes also come in gender-neutral colors and prints, making them a nice gift option for all.
- Pros: Super soft fabric, new designs often
- Cons: Prints sell out quickly, expensive
Kyte Baby Unisex Zipper Closure Footies
Amazon
Kyte Baby Unisex Bamboo Rayon Baby Beanie Soft Knotted Cap
Amazon
Pink Chicken
Best for: A special occasion / Size ranges: Newborn-14 years / Shipping: $10 / Return policy: Within 21 days
Pink Chicken is the ultimate in high-end baby fashion when you want to splurge. Its luxurious and stylish dresses have become the quintessential “party dress” for moms looking to make their girls feel extra special, and its prints are whimsical yet classic. “You can’t go wrong with their classic Stevie dress, which features a ruffled neckline and smocking, but I’m also a fan of their Willow two-piece set for little ones,” says Glamour senior editor and mom of one Stephanie McNeal. “I mean, how can you not buy this dress for a first birthday?”
- Pros: Adorable elevated coastal designs, large variety of styles and patterns
- Cons: Pricey
Pink Chicken Rowan Bubble
Pink Chicken
Pink Chicken Jack Shirt
Pink Chicken
Posh Peanut
Best for: Elevated family matching / Size ranges: Newborn-12 years / Shipping: Free over $25 / Return policy: Within 30 days
Posh Peanut claims its fabric is “as soft as a baby’s butt” and, well, they’re not wrong. The incredibly soft fabric, custom made viscose from bamboo, has earned the brand awards and made it a favorite among celebrity moms like Blake Lively, Gabrielle Union, and Emma Roberts. (Kylie Jenner’s son even wore the brand to make his IG debut.) “It’s a great option for kids with sensitive skin issues,” says Glamour’s Moeslein. “I dress my eczema-prone son in the brand’s pajamas all the time.” Besides all that, Posh Peanut also stands out for its variety of signature prints, which range from playful dinos to beautiful florals, and variety of family matching options.
- Pros: Good for sensitive skin, lots of collaborations like Disney and other characters
- Cons: Drops sell out quickly
Posh Peanut Waffle Ruffled Bodysuit Dress
Posh Peanut
Posh Peanut Classic Pajama Set
Posh Peanut
PAIGELAUREN
Best for: Sweater weather / Size ranges: Newborn-10 years / Shipping: Free over $75 / Return policy: Within 30 days
Cozy sweats are a hit at any age, something founder Paige Lauren clearly understands. She started the company after finding herself frustrated at the lack of simple, timeless baby clothes on the market. And so, PaigeLauren was born: a line of soft loungewear in fleece, French terry, and other high-quality organic fabrics. “After purchasing one pair, we purchased about eight more,” raves one reviewer. Another says, “On top of being adorable, everything ships really fast!”
- Pros: Elevated lounge sets, pretty colors
- Cons: Not a ton of options beyond loungewear
Paigelauren Welcome Home Hacci Set
Nordstrom
Paigelauren Hacci Tie Dye Lounge Set
Nordstrom
The best affordable baby clothes brands
Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn’t feature, like Uniqlo, have excellent choices but sizes are often snapped up as soon as they launch. (You can blame that on its amazing prices.) Others, like Amazon and Nordstrom, sell many of the brands already featured on this list.
H&M
Best for: Affordable basics / Size ranges: Preemie–4T / Shipping: Members get free shipping over $40 / Return policy: Within 30 days, excluding delivery fee
Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they’re breathable and great for playing indoors—or outside in the warmer months. We always scoop up a bunch of extras to keep in our kids’ cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. The brand’s new premium line, H&M Adorables, are higher quality and designed to be worn a little longer, but still at a reasonable price point.
- Pros: Affordable basics, soft and breathable fabrics
- Cons: Clothes aren’t as durable
H&M Sun Cap UPF 50
H&M
H&M Fisherman Sandals
H&M
Target
Best for: Affordable seasonal styles / Size ranges: Preemie–5T / Shipping: Free 2-day shipping over $35 / Return policy: Full refund within 90 days
Target clothing isn’t as cheap as you may think, but it’s because the bull’s-eye overlords are simply not skimping on quality. If you’re shopping Target baby clothing, you’re probably going to check out with Cat&Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts). The line’s boys pants are some of our favorites because they have reinforced knees that aren’t prone to ripping the way so many others do. Target is also home to lots of other brands with more basic offerings for stocking in those school cubbies or splashing in puddles—think Carter’s and OshKosh. Don’t sleep on its shoes, either—they have the cutest sneakers, rain boots, and more.
- Pros: Wide selection of items and brands, focus on durability
- Cons: Sometimes popular items sell out quickly
Carter’s Just One You Baby Boys’ Sailboat Top & Bottom Set
Target
Carter’s Just One You Baby Girls’ Floral Top & Bottom Set
Target
Gap
Best for: Wardrobe staples / Size ranges: 0–5Y / Shipping: Free shipping on order of $50 or more / Return policy: Free returns within 30 days
There’s just something about dressing babies like they’re headed to a ’90s commercial shoot. Gap is a must-shop for cute baby clothes in classic styles, and though it’s not the most affordable of the big-box retailers if you’re shopping at regular price, a ton of sales take place throughout the year, so a great deal isn’t all that hard to come by. (Don’t sleep on the clearance section either.) Gap is our go-to for all things denim—jeans (don’t miss the flannel-lined ones for the boys!) and jackets included. We also like the retailer for sweaters and sweatshirts but wish they wouldn’t put bear ears on so many of the baby hoodies—they’re cute, but some of us are more of a dress-baby-like-a-pint-size adult kind of parents.
- Pros: Great for denim, timeless styles
- Cons: Some of the styles are too cutesy
Gap First Favorites Bodysuits
Gap
babGap Icon Denim Jacket
Gap
Zara
Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. One parent we asked found the toddler girls’ dresses to run super large, but the boy’s pants run really small. We’re down for the hunt, though, because Zara’s clothes (from its Pokemon sweatshirts to its ribbed leggings and rompers to its Sherpa-lined jackets) are just too good.
- Pros: Trendy styles and basics, great overall value
- Cons: New arrivals sell out really fast, website can be hard to navigate
Zara Plain Matching Set
Zara
Zara Cable Knit Jumpsuit
Zara
Gymboree
Best for: Colorful fashion moments / Size ranges: Newborn-12 years / Shipping: Free over $20 / Return policy: Within 45 days
Gymboree is a classic—and it’s back and better than ever. The ‘90s and aughts classic kids brand had a bumpy few years, but since being acquired by The Children’s Place in 2019, it is back to making the adorable kids clothes that moms have always fallen in love with. Like, just look at this flamingo top for toddler girls, which you can pair with matching leggings and hair bows. Too much flamingo? Well, if that’s wrong, we don’t want to be right.
- Pros: Fun colorful styles, frequent sales
- Cons: Some reviewers note it runs small
Gymboree Embroidered Graphic Short Sleeve T-Shirts
Amazon
Gymboree Boys’ and Toddler Pull on Shorts
Amazon
Old Navy
Best for: Cute and affordable daily wear / Size ranges: It’s Old Navy! They have every size. / Shipping: $7 for basic / Return policy: Within 30 days
Seriously, what parent doesn’t love Old Navy for kids’ clothes? They are cute, comfortable, and seriously affordable, a combination you can’t beat. Our editors highlight favorites like these jelly sandals that last all season, these matching sweat-sets that are fashionable and functional, and of course, its bargain multipacks of staples like pajamas, rompers, onesies, and leggings.
- Pros: Affordable including frequent sales, cute multipacks
- Cons: Not as high quality fabric as some.
Old Navy Crew-Neck Critter Set
Old Navy
Old Navy Unisex Straight-Leg Jeans
Old Navy
PatPat
Best for: Building out a wardrobe. / Size ranges: Newborn-6 years / Shipping: Free over $35 / Return policy: Within 30 days
Founded by engineer dads Albert Wang and Ken Gao, PatPat offers a wide range of clothes and sizes at reasonably affordable prices. The brand’s motto—“super cute + super fun = more happy moments”—comes through in its designs, which lean toward bright colors and cheerful prints. Parents who are into fan culture will also appreciate the robust “character shop,” with sets from Disney, Paw Patrol, Barbie, Baby Shark, and more kid favorites. There are several family matching options too, for all those holiday card or IG photo opps.
- Pros: Affordable, wide array of options
- Cons: Some clothes have a quality that’s better than others.
PatPat 2pcs Colorblock Set
PatPat
PatPat Sweet Dress Set
PatPat
Honest Baby Clothing
Best for: Affordable basics / Size ranges: 0-7Y / Shipping: Free shipping on orders $79 or more / Return policy: Within in 30 days
As much as we love—and buy—cute, special occasion outfits for our kids, they still need the basics. Moeslein says she relies on Honest Baby Clothing for multipacks of socks, bibs, and plain bodysuits at an affordable price. “Because I have twins, I’ll stock up on a few of their 10-pack shirts and bodysuits each season in gender-neutral colors,” she says. “They’re great to send as daycare backups too!”
- Pros: Good value, lots of gender-neutral options
- Cons: Some reviewers say the fabric feels stiff compared to other brands
Honest Baby 10-Pack Short Sleeve Bodysuits
Amazon
Honest Baby Multipack Harem Pants
Amazon
Gerber Childrenswear
Best for: Buying an entire season’s worth of clothes in one go / Size ranges: Preemie-5T / Shipping: $6 / Return policy: Within 60 days
Gerber’s Childrenswear is basically a one-stop shop for everything you might need in those early years. From bibs and socks to fun seasonal sets and matching family pajamas, the brand makes this list for its sheer convenience factor alone. “Also, I’m not sure how many people know this, but they also offer free embroidery on select items,” says Moeslein. “It’s a great gift idea, just saying.” While everything is adorable—and affordable—we’re particularly loving their higher-end Modern Moments line lately. In the collection, you’ll find adorable matching sets in muted pastels like lavender and sage green, neutral outerwear, and some sweet Mary Janes. “I am a big fan of the Modern Moments line,” says McNeal. “It really looks like one of those fancier brands, but is still affordable.”
- Pros: Lots of options, affordable, free embroidery
- Cons: Sizing can be inconsistent
Modern Moments by Gerber Microplush Overall Set
Amazon
Gerber Gender Neutral Sleep ‘n Play Footed Pajamas (4-Pack)
Walmart
The best baby clothes brands for elevated clothing
So you want to splurge on the little one? Below are the best clothing brands to shop for a thoughtful baby gift.
7AM Enfant
Best for: Winter gear / Size ranges: 0-7Y / Shipping: Free for orders over $65 / Return policy: 14-day money back guarantee
7AM Enfant is already beloved by parents for its top-of-the-line outwear for kids, especially their popular stroller blanket, which you will see on nearly every NYC baby once the temperatures drop (seriously, you can count a dozen per block). But the brand has expanded to a line of what it calls “comfywear,” a.k.a. sweaters, pants, and more. “I was blown away by 7AM Enfant’s sweaters, which are ridiculously cozy and fit my daughter so well,” says Glamour’s McNeal. “I feel like I never have to worry about her being cold or uncomfortable in basics this soft.” The clothing is also made with 100% recycled materials and can be machine washed and dried, so you can feel good about your purchase all around.
- Pros: Great for cold weather, and they offer a 1-year warranty on all full-priced products
- Cons: Not a wide variety of options
7 A.M Enfant Benji Water Repellent Hooded Snowsuit with Attached Mittens
Nordstrom
7AM Baby Car Seat Blanket
Amazon
Arquia
Best for: / Size ranges: 0-18M / Shipping: Free for orders over $50 / Return policy: Within 14 days with $5 shipping and restocking fee
The brilliance of Arquia is in its simplicity: A line of basics in gender-neutral, cheerful colors like engine red and grass green, all of which are made in buttery soft, hypoallergenic pima cotton. “My son, who tends to run hot, basically lived in Arquia this summer,” says Glamour’s Moeslein. “The fabric on the onesies are so breathable and soft that I found myself reaching for them above everything else in his dresser drawer.”
- Pros: Hypoallergenic and holds up well in the wash
- Cons: Not available at any major retailers
Arquia Essentials Bundle
Arquia
Arquia Long Sleeve Onesie
Arquia
Colored Organics
Best for: Neutral organic basics / Size ranges: Newborn-6Y / Shipping: Free for orders over $25 / Return policy: Within 30 days
Shopping for an eco-friendly baby wardrobe doesn’t have to be hard. McNeal was recently introduced to Colored Organics, a company that specializes in basics in a variety of soft, muted colors that can be easily mixed and matched. “I love that Colored Organics offers very simple wardrobe staples but elevated,” she says. “All their items are made with organic cotton and they have features that are key for new parents, like fold-over mitts and 2-way zippers.” Many of their colors and patterns are gender neutral in shades like sage green and light oat for max hand me down potential.
- Pros: Gender-neutral and made out of organic cotton
- Cons: A bit pricey for basics
Colored Organics Organic Cotton Baby Bodysuit
Amazon
Colored Organics Organic Cotton Zip Up Footed Sleeper
Amazon
Elegant Baby
Best for: Special occasions and photo opps / Size ranges: Preemie-18M / Shipping: Free for orders over $100 / Return policy: Within 30 days, less shipping costs
If buying a baby cashmere is wrong, we don’t want to be right. Doing so may not be the most practical decision in the world, but it’s exactly right for a special occasion. Elegant Baby creates beautiful, heirloom-quality clothing that is begging to be gifted, from a camel-colored cashmere layette set to full cotton newborn essentials that come in a beautiful box. “Not all baby clothing needs to be blowout-friendly, and Elegant Baby makes clothing that’s perfect for a newborn photo or a special occasion,” says McNeal.
- Pros: Luxury baby items that can be monogrammed and personalized
- Cons: Expensive
Elegant Baby Pale Blue Cashmere Baby Layette Set
Elegant Baby
Elegant Baby Horseshoe Cable Knit Cotton Cardigan & Hat Set
Nordstrom
ErgoPouch
Best for: Cozy pajamas and sleep sacks / Size ranges: 0-5Y / Shipping: Free for orders over $70 / Return policy: Within 14 days, less shipping costs
An Australian brand with an adorable kangaroo mascot to match, ErgoPouch makes adorable rompers and sleep sacks in a variety of colorful yet subtle prints in different levels of thickness (or “TOG”) in accordance with your child’s age and how hot or cold the room is. The brand says this feature not only makes your baby more comfortable and safe from overheating concerns but helps them sleep better throughout the night. “ErgoPouch’s sleepwear is nice and plush, and I’m a huge fan of their designs—they are cheerful and fun without being garish,” says McNeal.
- Pros: A wide range of sizes and color options, designed especially for sleep safety
- Cons: Only offer items primarily for bedtime
ErgoPouch Cocoon Swaddle Sack 2.5 TOG Fruit Salad
ErgoPouch
ErgoPouch 1.0 TOG Organic Cotton Cocoon Swaddle Sack
Nordstrom
Gunamuna
Best for: Super soft separates / Size ranges: 0-3Y / Shipping: Free for orders over $100 / Return policy: Within 30 days, less shipping costs
Known for their swaddles and sleep bags, which are made with super soft bamboo rayon, Gunamuna has also branched out into sleepwear and dayware that are equally as comfy. “Gunamuna makes my favorite sleep bag,” says Moeslein. “It’s so cozy, I want one in an adult size. My only complaint is that they’re so popular, they often sell out in their more popular prints.”
- Pros: Extra soft fabric in a variety of cute styles
- Cons: Popular styles sell out quickly
Gunamuna Ultra-Soft Convertible Pajama
Amazon
Gunamuna Fleece Collared Jumpsuit
Amazon
Livly
Best for: Elevated Scandinavian-style fits / Size ranges: Preemie-7Y / Shipping: Free for orders over $80 / Return policy: Within 15 days
A Swedish brand that’s already a favorite of parents abroad, Livly offers elevated clothing for babies all made out of 100% Pima Cotton. The brand’s founder first became interested in creating clothing that were both stylish and safe on newborn skin after her newborn twins, Liv and Lilly, were born prematurely and had sensitives (she also named her brand after them). “Livly is one of those brands I was so excited to learn about because they pique both my wants when dressing my daughter: soft and practical yet aesthetically pleasing,” says McNeal. “I am a huge (new) fan.”
- Pros: Organic material, wide variety of sizes and styles
- Cons: Pricey
Livly Bunny Overall
Livly
Livly V-Neck Cashmere Cardigan
Livly
Magnetic Me
Best for: Unique, easy-to-use clothing / Size ranges: Newborn-8Y / Shipping: Free for orders over $85 / Return policy: Within 30 days, less shipping costs
“A friend gifted me a couple Magnetic Me onesies when I was pregnant with the note, ‘Trust me,’” says Moeslein. “I got it as soon as my twins arrived. The magnetic closure was a literally life saver when we were in the diaper-changing trenches. I recently just gave some to a pregnant friend with the same note.”
- Pros: Easy to get on and off, fun patterns
- Cons: According to reviews, the magnets have a bit of a learning curve
Magnetic Me Raincoat
Amazon
Magnetic Me ABC Love One-Piece Pajamas
Nordstrom
Mini Rodini
Best for: Eclectic outfits / Size ranges: Newborn-11Y / Shipping: Free for orders over $99 / Return policy: All clothing can be returned, less shipping costs
Mini Rodini, which has stores in Stockholm and London, was created with the desire to make kids clothing that doesn’t compromise on the environmental or social aspects of production. It’s also just really stinking cute. Just a note before you buy: The sizing is different from US brands, so make sure to check the measurements first.
- Pros: Organic and recycled materials, fun and unique prints
- Cons: Sizing is bespoke to the brand and takes a bit to figure out
Mini Rodini Ritzratz Newborn Set
Mini Rodini
Mini Rodini Panda Bodysuit
Mini Rodini
Minnow
Best for: Summer barbecue outfits, elevated / Size ranges: Newborn-14Y / Shipping: Free for orders over $200 / Return policy: Within 30 days, less shipping costs
Is there anything cuter than baby swimwear? We think not, especially when they are dressed in Minnow. The brand says it wants to evoke an endless summer lifestyle that’s both fun and polished, and its collection of beach-friendly essentials in classic and colorful prints are to die for. “I’m a huge Minnow proponent—their swimsuits are seriously adorable,” says McNeal. But if you’re not headed for the water soon, Minnow also has lent its signature style to other clothing items like nautical-inspired knits, floral jackets and tops, and even sleepwear collabs with brands like J. Crew.
- Pros: Fresh and coastal styles
- Cons: Not as large of selection as other brands
Minnow Kids Cream and Navy Wide Stripe Knit Sweater
Amazon
Minnow Girls’ Marigold Long Sleeve One Piece Rash Guard Swimsuit
Bloomingdale’s
Nest Designs
Best for: Matching sheets and jammies / Size ranges: Newborn-10Y / Shipping: Free for orders over $125 / Return policy: Within 30 days
If you want the softest pajamas and loungewear, always look to the brands that do sleep bags well. Nest Designs uses organic cotton, French terry, bamboo, or an exclusive-to-them avocado bamboo fabric on all their clothes. You can even get in on the coziness: The brand offers adult sizing and maternitywear, too.
- Pros: Wide range of options for sleepwear, from sheets to pajamas
- Cons: Only offer sleepwear
Nest Designs Organic Cotton Kimono Onesie
Nest Designs
Nest Designs French Terry Basics Romper
Nest Designs
Oso & Me
Best for: Adorable outfits that are also functional / Size ranges: Newborn-8Y / Shipping: Free for orders over $150 / Return policy: Within 30 days
Oso & Me is designed with functionality in mind—all the clothing is easy to slip on and off a wiggly baby or toddler, and everything is preshrunk so you can wash and dry as much as need (which, with kids, is a lot). “For me, it’s the little details,” Moeslein says. “Things like rollable cuffs, stretchy necklines, and drawcord waists that make room for growth spurts are so thoughtful.”
- Pros: Practical and easy to put on while still being cute
- Cons: Not available at most major retailers
Oso & Me Jefferson Baby Shirt
Oso & Me
Oso & Me Bowie Baby Pant
Oso & Me
Primary
Best for: Basics in bright colors / Size ranges: Newborn-14Y / Shipping: Free for orders over $50 / Return policy: Within 90 days, less shipping costs
At Primary, you start shopping by choosing your favorite color first. That’s because the brand is, as they put it, “on a mission to encourage every kid to be the truest version of themselves” through a line of rainbow-bright, gender-neutral basics meant to be able to mix and match. “I have boy-girl twins, so I love that I can just grab whatever from the dresser drawer as I’m getting them dressed,” says Moeslein. “Plus, the color and designs are so cheerful—I can’t help but smile whenever I see them in their Primary looks.”
- Pros: Easy to mix and match and create outfits
- Cons: Not available at a wide selection of retailers
Primary Lightweight Puffer Jacket
Primary
Primary Long Sleeve Apple Tee
Primary
Rylee and Cru
Best for: Whimsical outfits in soft neutrals / Size ranges: Newborn-12Y / Shipping: Free for orders over $150 / Return policy: Within 30 days
Rylee and Cru is one of the first baby brands McNeal fell in love with, and it’s easy to see why. Their muted, elevated clothing is just too perfect, from a butter yellow paisley romper and adorable rainbow dresses for girls to striped matching sets for boys and a variety of original and fashionable neutrals that can be used for siblings for years to come. “Rylee and Cru’s clothing give off fashionable beach babe in the best way, and I am always finding myself gravitating towards their styles,” says McNeal.
- Pros: Elevated prints, offer pre-loved styles for a discount
- Cons: Pricey
Rylee + Cru Kinsley Floral Ruffle Cotton Romper
Nordstrom
Rylee + Cru Kinsley Floral Ruffle Cotton Romper in Doves
Rylee + Cru
The post 35 Best Baby Clothes Brands, According to Parents in 2024 appeared first on Glamour.
