EXCLUSIVE: CAA has signed Arlette Amuli and Bolia Matundu, the Phoenix-based married couple best known for creating and producing the viral online dating show Pop the Balloon or Find Love.
The couple will now work with CAA to expand their intellectual property across television, podcasts, and brand collaborations. This strategic move aims to elevate their digital distribution and monetization, ensuring that Pop the Balloon or Find Love continues to redefine how love is explored and experienced in the modern world.
A made-for-digital unscripted series that has taken the internet by storm, Pop the Balloon‘s unique twist asks contestants to pop a balloon to signal disinterest. To date, the show has amassed over 50 million views on YouTube alone. What started as a creative experiment has exploded into a cultural phenomenon, with thousands of hopeful singles now on a waitlist to participate.
A YouTube star, online content creator, and social media personality best known for her self-titled channel, Amuli serves as host of the series, and her supplemental interview show, Catch Up, has garnered an additional 11 million views across social media platforms, further cementing the couple’s influence in the digital space. When not working on Pop the Balloon, she can be found publishing lifestyle vlogs, travel content, fashion inspiration, interviews, and more.
Born in the Democratic Republic of Congo and raised in London, Bolia comes from a background as a seasoned Afrobeat musician. He came to prominence with the hit single “Ebebi” from his debut studio album, which received international acclaim and over three million views on YouTube.
The post CAA Signs Arlette Amuli & Bolia Matundu, Couple Behind Viral Online Dating Show ‘Pop The Balloon Or Find Love’ appeared first on Deadline.
