What Not To Wear may be so early 2000s, but its co-hosts are back in style.
The fashion reality show’s very own Clinton Kelly and Stacy London are joining forces once again on a new Prime Video series titled Wear Whatever The F You Want. Per the streamer’s Monday (Aug. 26) press release, all eight episodes of the show will stream on Prime Video.
Billed as a “style transformation show,” the series will follow the duo as they “giv[e] people the confidence and style savvy to wear whatever they want.”
“Over the course of a couple of days, they will empower each client to live out their fashion fantasy and find their style truth in the journey of a lifetime,” the description continues.
In a statement, the two fashion phenoms, who also serve as executive producers, said that “the world has changed a lot since the run of What Not to Wear, and, thankfully, so have [they].”
“These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!” they continued. “However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”
Amazon MGM Studios’ Head of Brand and Content Innovation Lauren Anderson shared the following statement surrounding the news:
“Since Clinton and Stacy first appeared on television, they have remained at the forefront of showing us how to use fashion as a means of self-empowerment. Their playful banter and distinct approach have helped instill confidence in viewers for almost two decades. Now, with the efforts of Bright Spot Content, and expertly steered by Jenny Falkoff, their long-awaited reunion has become a reality. Together, Stacy and Clinton bring a fresh, fun, and meaningful new series to Prime Video customers, filled with expertise and inspiration; chemistry and warmth; and, of course, their signature, enviable style.”
Other executive producers include Sandy Varo Jarrell, Suzanne Rauscher, Janelle Couture, and Justin Rae Barnes, the last of whom will also be showrunner.
While this new project is Kelly and London’s first on-camera collaboration since What Not To Wear ended in 2013, the two reunited on Today with Hoda & Jenna in September 2023, where they fleshed out their public feud and ultimately shared that their reconciliation has “been amazing.”
“It feels like a giant weight has been lifted off my shoulders,” Kelly added at the time.
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