Syndicated daytime talker The Drew Barrymore Show has snagged an early renewal for a sixth season on CBS Stations, taking it through the 2025-2026 season. The renewal comes ahead of the show’s Season 5 premiere on Monday, September 9, which will come with significant time period upgrades in seven of the top 20 markets.
“Drew is a one-of-a-kind talent who is an integral part of the CBS and Paramount family,” said Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures. “This early renewal and upgrades are a testament to our commitment to The Drew Barrymore Show and its loyal audience, who tune in every day to see Drew’s warmth, inquisitiveness and spontaneity.”
This fall, The Drew Barrymore Show will move to upgraded time slots on CBS stations in six markets, including five of the top 10 markets, as well as a station and time slot upgrade in Houston.
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The series will air in an hour block at 9 a.m., leading out of CBS Mornings in the New York, Dallas and Boston markets. The series was also upgraded on CBS stations to air in an hour block at 3 p.m. in the Philadelphia, San Francisco and Miami markets. Additionally, the show moved to NBC affiliate KPRC in Houston, airing in an hour block at 10 a.m.
“Over the last few seasons, stations have realized that The Drew Barrymore Show is like no other series in daytime, bringing Drew’s brand of positivity and ad-friendly content to viewers on a consistent basis,” McMahon added. “Many of these upgrades now pair Drew with a CBS Mornings lead-in, which has proven to be a powerful combination. This season, in markets where Drew airs at 9 a.m., its ratings are +21% higher among total viewers when CBS Mornings is the lead-in.”
The Drew Barrymore Show is averaging 1.1 million viewers, with nearly 6 billion minutes watched this season, according to CBS. The series has increased viewership in local markets by +8% in the first quarter of 2024 over the prior quarter. The series also has significant reach on digital and social platforms, with Facebook growth up by +600% year to year and Instagram engagements +72% year to year, according to CBS.
The Drew Barrymore Show is produced and distributed by CBS Media Ventures and filmed in New York City. Barrymore and Jason Kurtz are executive producers.
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