Gen Z and millennials have some differing preferences when it comes to social media platforms, but they seem to agree on two big ones.
Gen Z uses Snapchat and TikTok more so than millennials do, while millennials outdo Gen Z in Facebook usage, according to data in a new Emarketer report.
In the report, Gen Z is defined as those born between 1997 and 2012, while millennials are the generation born between 1981 and 1996.
For Instagram and YouTube, the two generations see nearly eye to eye.
US Gen Zers make up roughly 35% of Instagram’s total users, while millennials represent slightly more at 36.1%, according to the report.
On YouTube, US Gen Zers are 25.5% of the platform’s total users, while millennials trail closely at 25.2%, the report shows. A separate study of 1,000 US social media users last year found YouTube ranked as the best social media platform for viewing creator content and getting product reviews and information.
And while millennials still make up a decent chunk of Facebook’s users, the platform in 2022 posted a drop in user numbers for the first time in the company’s history.
Gen Z’s beloved TikTok, meanwhile, got one step closer to being banned in the US earlier this year.
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