EARLY SATURDAY AM WRITETHRU: More great news, knock on wood, that the marketplace is rebounding – a bit. Sony‘s Bad Boys: Ride or Die secured $21.6M yesterday on its way to a $53M opening. Some even have it a tad higher at $54M at 3,885 theaters. While that’s what tracking saw three weeks ago, the sour market poured cold water on those prospects. Turns out, initial tracking was right. This is all according to early AM estimates.
Updated Screen Engine/PostTrak exits are 5 stars, 90% positive, and a great 84% definite recommend with a 97% Rotten Tomatoes audience score and an A- CinemaScore (the previous three movies all received As).
Bad Boys for Life drew 58% under 35, with 42% Black moviegoers, 30% Caucasian, 18% Hispanic and Latino and 10% Asian American/other. The fourthquel, also produced by Jerry Bruckheimer, and directed by Adil El Arbi and Bilall Fallah, showed 50% under 35 with 44% Black, 26% Hispanic and Latino, 18% Caucasian and 12% Asian American/other buying tickets. Those buying their tickets day of were 72% which tells you how much walk-up business this had, and which couldn’t be observed in some tracking (though some had a sense would occur).
RelishMix noticed an upbeat word of mouth out there with fans forgiving Will Smith post Oscar slap saying, “I’m glad Will Smith is back. His action movies never disappoint,” and, “Martin Lawrence is so funny and makes me laugh so hard like from deep, deep down inside funny.” Chatter relishes the balance between the action and comedic elements spotlighted in the trailer, with some feeling this is an improvement on the previous 2020 entry Bad Boys for Life, saying, “Last one was mid, but this one already looks and feels better like a Bad Boys movie”. Reports PostTrak, 35% of those who bought tickets came because of either Smith or Lawrence while 38% came because of the cast alone. Forty-two percent told exit polls that they came out last night because the fourthquel looked fun and entertaining.
As a genre, action adventure films can be packed with social star-power — especially The Fast Franchise. For Bad Boys 4, the super social media universe averages with cast are running above norms by 15% at 693.7M across TikTok, Facebook, X, YouTube and Instagram combined which include Smith’s social machine which is throttling videos with over 150M views.
Other deets about Bad Boys: Ride or Die, overall 53% Male / 47% Female with 44% of the audience between 18-34 years old with the largest demo tied between 25-34 and 35-44 at 26% apiece. Bad Boys: Ride or Die played in the East, South and South Central with the AMC Southlake Pavilion in Atlanta the highest grossing cinema in the nation with $81K.
Sony’s second place brag, The Garfield Movie, is eyeing a $10.3M third weekend at 3,959, -26%, for a running total of $68.9M by Sunday. The reboot will soon pass the domestic take of the 2004 20th Century Fox movie which ended its run at $75.3M.
New Line‘s The Watchers is still not being watched with an estimated $2.9M Friday, and $6.7M-$7.1M weekend. The Ishana Shyamalan feature directorial debut gets a C- CinemaScore and 57% Rotten Tomatoes audience score. RelishMix notices negative chatter: “Negative convo on The Watchers is limited to those turned off by M. Night Shyamalan’s involvement as a producer after being dissatisfied with many of his past cinematic ventures.” This despite the fact that the social media universe metrics at 150.7M are running 9% above first installment horror norms across TikTok, Facebook, X, YouTube and Instagram combined.
Watchers diagnostics saw a low PostTrak of 55% positive, 36% definite recommend. Male leaning at 53% on this PG-13 movie with 27% of the audience between 18-34 years old and 32% of the audience 35+ years old with the largest demographic being 25-34 years old at 28%. The movie pulled in 45% Caucasian, 26% Latino and Hispanic, 18% Black, 6% Asian and 5% other. The genre movie most predominant area was South Central, Mountain and West with the AMC Burbank the pic’s top grossing venue at $14K to date.
FRIDAY AFTERNOON: Exhibitors and distribution execs, even non-Sony ones, are breathing a sigh of relief as it looks like the Will Smith-Martin Lawrence fourthquel Bad Boys: Ride or Die is heading to $50M this weekend at 3,885 theaters. This is after a $20M-$21M Friday, which includes Thursday night previews of $5.9M. Last night’s evening shows were solid, and they held up against the first night of NBA Finals. Very good news after this summer has seen such notable event movies like The Fall Guy and Furiosa underperforming.
Bad Boys 4 has all the octane from PLFs and Imax screens.
Sony can crow further about its hold on the No. 2 spot this weekend with The Garfield Movie, which is seeing a third frame of $9M-$10M, -32%, for a running total of $68.6M on the high end by Sunday at 3,959 theaters.
Third place belongs to Paramount’s family movie IF, with a fourth weekend of $7.1M at 3,582 theaters after $2M Friday, -32%, for a running total of $92.6M by Sunday. That will be 1% ahead of Ryan Reynolds’ Free Guy at the same point in time; that 2021 pic ended its U.S./Canada run at $121.6M.
Crashing in fourth place is New Line’s Ishana Shyamalan-directed thriller, The Watchers, with $3M today, including $1M previews, for what’s looking like a $6M-$7M start at 3,351 theaters. M. Night Shyamalan, who produced his daughter’s movies, also self-finances them and then sells them to the studio. In the wake of working with Universal, Warner Bros. attracted him over to its lot. I’m told that the studio shelled out $30M before P&A for The Watchers alone. This movie is not a Lionsgate genre thrifty price-profit special.
And by the end of this weekend, 20th Century Studios/Disney’s Kingdom of the Planet of the Apes from filmmaker Wes Ball can beat its chest for surpassing the domestic gross of the previous movie from Matt Reeves, 2017’s War for the Planet of the Apes ($146.88M) with $150M. The highest-grossing movie of the summer so far will see a fifth weekend of $5.75M, -36%.
FRIDAY AM: Sony’s R-rated Bad Boys: Ride or Die did $5.875 million in domestic box office Thursday in previews that began at 3 p.m., a total that is actually only 8% off from the previews of the franchise’s previous long-awaited threequel, 2020’s Bad Boys for Life, which did $6.36M.
That’s a great start for Bad Boys: Ride or Die as it enters what has been an embattled marketplace due to lack of movie inventory from the strikes, not to mention a lack of mass-appealing movies — that is outside of Disney/20th Century Studios’ Kingdom of the Planet of the Apes, which just crossed $144.3M. Audience reaction last night to the Will Smith-Martin Lawrence reteam was 5 stars and 88% positive on Screen Engine/Comscore’s PostTrak, while Rotten Tomatoes audience score stands at 97%.
Demos, which change throughout the weekend, were 36% Black, 29% Hispanic and Latino, 20% Caucasian, 10% Asian, and 4% other. Men over 25 were dominant at 40% followed by women over 25 at 38%.
Bad Boys: Ride or Die saw a $23.6M first day, which led to an ultimate best-in-franchise three-day total of $62.5M and a four-day of $73M, but keep in mind that the threequel was working off the heat of a 17-year gap between sequels, not to mention it was MLK weekend. If all goes well, Bad Boys: Ride or Die winds up north of $40M.
New Line’s PG-13-rated The Watchers, the feature directorial debut of Ishana Shyamalan, is showing previews of $1M at 3,000 locations. That amount of Thursday night cash is on par with Universal’s Abigail. However, reviews are sour here at 29% Rotten, and the PostTrak exits were really bad at 1 1/2 stars, and 52% positive. Yikes. This despite a rather even turnout among age demos with 36% men over 25, 24% women under 25, 20% women over 25, and 20% men under 25. The projection for this movie heading into the weekend was $8M-$10M. Abigail opened to $10.2M off an 85% Rotten Tomatoes audience score.
The rest of Thursday shook out as follows:
1.) The Garfield Movie (Sony) 4,108 theaters Thu $1.5M (-7% from Wed), Wk $21M, Total $58.6M/Wk 2
2.) IF (Par) 3,783 theaters, Thu $1.2M (-7%), Wk $15.9M, Total $85.5M/Wk 3
3.) Furiosa (WB) 3,864 theaters, Thu $730K (-38%), Wk $15.5M, Total $54.4M/Wk 2
4.) Kingdom of the Planet of the Apes (20th) 3,450 theaters, Thu $825K (-18%), Wk $13.1M, Total $144.3M/Wk 4
5.) Fall Guy (Uni) 2,826 theaters Thu $437K (-17%), Wk $6.3M, Total $82.4M/Wk 5
Jesus Thirsts: The Miracle of the Eucharist (Fath) 1,098 theaters, Thu $602K, 2-day cume $2.4M/Wk 1
The post ‘Bad Boys: Ride Or Die’ Increases Opening Weekend Speed To $53M, ‘Garfield’ Pounces On 2nd Place With $10M+ – Saturday AM Update appeared first on Deadline.
