Last year, when Roberto Ruiz visited the Carbonera mine in Querétaro, Mexico, he cracked open a grapefruit-size piece of rhyolite with a hammer. When he looked inside, “it was like finding a fire fossil,” he said during a recent phone interview from his home in San Antonio. Inside was an orangey-red fire opal that he likened to a flame, forever preserved in the sphere of igneous rock.
Mr. Ruiz and his wife, Erika Rodriguez, are among the few people who have traveled to the mine, a desolate spot located in Carbonera in central Mexico, a destination that’s well off the beaten tourist track, some 20 miles from the nearest city. Their journey was especially unusual as neither is in the gem trade: Mr. Ruiz is a corporate attorney and Ms. Rodriguez works in digital marketing.
But they are among a growing number of travel enthusiasts seeking unusual, hyper-specific vacation experiences that offer an insider’s view of the gem and fine jewelry industries, and a number of businesses are responding to the demand accordingly.
Mr. Ruiz said the idea of visiting an opal mine was appealing for a few reasons, starting with his lifelong fascination with gemstones and minerals.
The mine’s remote location in the rocky, semidesert wilderness (where snakes and scorpions are not uncommon) was also compelling: Ms. Rodriguez said she and her husband are usually inclined toward travel focused on outdoor adventure, from hiking the Inca Trail to Machu Picchu in Peru to rock climbing around Krabi in southern Thailand.
“We had also gone to the American Museum of Natural History in New York and saw an opal from Querétaro, and Roberto is originally from there,” Ms. Rodriguez said. “We found out something that we didn’t even know existed and we became interested in learning how the opals are extracted — and meeting the people who were doing it.”
But a traveler cannot just show up at a mine and start digging. It requires a guide, someone well connected to the mine owners and well versed in what to expect: dirt and dust; lots of walking; the occasional explosion at the site; and, at times, security risks. Given their knowledge of the terrain, guides keep an ear to the ground for rumblings — both geological and political — and respond accordingly to keep travelers safe.
The couple arranged the trip through Carlos Torres, an acquaintance from New York who is a gemologist, commercial gem buyer and consultant. He had piqued their interest with tales of the mines he has visited, particularly on trips with his business partner, Laurent Massi, who has taught gemology at several institutions and now is the owner of the Neogem consultancy in Paris.
Mr. Torres and Dr. Massi have organized gem mining trips not just to Mexico, but also to destinations such as Colombia (for emeralds), Thailand (for rubies) and Brazil (for Paraiba tourmaline). Last fall, they started the Gem Odyssey, a business to structure similar gem-hunting expeditions as all-inclusive travel packages that start, on average, at about $3,700 per person, not including airfare.
Gem Odyssey itineraries are tailored to jewelry enthusiasts who are not industry professionals — offering plenty of education and explanation, while avoiding “inside baseball”-type industry talk. The trips typically span nine days, with at least three of those days spent at a mine site.
The founders say the schedules can be customized to include experiences such as tequila tastings or visits to local artisan markets; any given trip might include a mix of accommodations, with upscale hotels near the airports or central cities and more rustic facilities in the mining areas.
But his clients don’t come for the niceties, Mr. Torres said. “They like the idea of getting mud on their hands.”
And, he added, after receiving instruction in mining safety, they become part of the process: “They see the drilling, how the dynamite is used for extraction, and they get to experience breaking the stones and checking for gems.”
Dr. Massi, who also was on the phone interview with Mr. Torres, said that “witnessing the birth of a gemstone is not something anyone can do and see at home in their garden. We try to give them an experience, and see a part of a country, that they could not get access to on their own.”
Digging For Tourmalines
Perhaps it is not surprising, but gem- and jewelry-themed travel is a trend especially relevant to the tastes and inclinations of high-net worth individuals — people with at least $1 million in liquid assets — according to Milton Pedraza, the founder and chief executive of the Luxury Institute, a consultancy specializing in luxury consumer research with offices in New York and Florida.
Mr. Pedraza said the sophisticated traveler has “seen it, done it.” So, he said, when someone has the opportunity to access an exclusive experience in a far-flung part of the world, “it makes your life more unique,” he said,“and everybody wants to be seen as authentic, unique and genuine.”
The designer Pamela Hastry is connected to such clients through Morphée, her jewelry company in Paris, and the lectures that she regularly hosts in and around her hometown, Brussels. She also conducts private tours of Place Vendôme in Paris, a center for high jewelry, and of the Diamantkwartier, or Diamond Quarter, in Antwerp, Belgium, one of the jewelry industry’s oldest and most prominent diamond centers.
In November Ms. Hastry is planning to take a group to Namibia, in southern Africa, to discover the country’s beautiful tourmalines (while also making a stop at a mine that produces chrysocolla, an unusual blue-green type of chalcedony). Organized with Destination, a luxury travel agency in Belgium, the 10-day itinerary includes at least one night in a tent near one of the tourmaline mines (€8,986 or about $9,711, without airfare).
“You’re going to live — and dig — like a miner for a day and a half,” Ms. Hastry said.
Damien Van Bellinghen, the founder of Le Club des Etoiles, a business and social club in Brussels, has one of the 15 reservations for the Namibia trip. Mr. Van Bellinghen, who went on one of Ms. Hastry’s private tours of Antwerp’s diamond district, wrote in an email that he looked forward to discovering how gems are extracted, getting to know the miners and exploring the country through the lens of a jeweler.
“The types of trips that Pamela Hastry organizes plunge straight into the heart of where the most marvelous jewels come from,” he wrote. “Such visits can only be made if you are accompanied by someone who has ‘insider’ knowledge and, above all, who has the trust of the local people. And we’re lucky enough to enjoy it.”
The Royal Treatment
If you do find a gem during one of these mine trips, can it be used in a piece of jewelry? Both Ms. Hastry and Mr. Torres of the Gem Odyssey said that they could facilitate a purchase, although they noted that the item purchased would have to comply with international import/export regulations.
But some gem-loving travelers don’t want to dig for their treasures. They would rather a holiday centered on history, sightseeing and shopping for finished pieces of jewelry (with posh accommodations and amenities as a bonus).
“You can tour some cities very easily through the lens of the history of fine jewelry and jewelry-making,” said Camilla Davidson, who is head of destination management for Britain, France and Ireland at Red Savannah, a luxury travel agency in England. “And that would still enable you to see so many of the destination’s highlights.”
For example, the agency offers a tour of London called Couture and Crown Jewels, an extravagant option for jewelry enthusiasts with deep pockets ($550,000 for two people, without airfare). It offers a private tour of the Crown Jewels at the Tower of London and dinner in its White Tower; a four-night stay at the Raffles London at the OWO; and tickets to a West End show. And it includes a $125,000 credit toward a jewelry purchase at Humphrey Butler, an antique and estate jeweler.
Ms. Davidson said she developed the package in response to the world’s fascination with British royalty and was inspired by the idea of connecting a visit to the Crown Jewels to an exclusive jewelry shopping experience.
Humphrey Butler and his namesake business were a natural fit for the itinerary, she said: “He has the most impeccable collection and he as an individual is completely charming, exceptionally discreet, and just great fun to be around.”
Jewels at Sea
For some jewelry collectors, a travel experience that plays to, or enhances, their level of connoisseurship, is most appealing.
“Whatever their interest is, they want to learn more,” said Mr. Pedraza, the luxury consumer specialist. “So they make an adventure or journey out of it.”
One such example might be the Spotlight on Fabergé package offered by Regent Seven Seas Cruises in collaboration with Fabergé, the Russian heritage workshop known for its bejeweled eggs, which in 2009 moved its headquarters in London.
The first such excursion aboard the Seven Seas Grandeur liner is scheduled for July. Josina von dem Bussche-Kessell, Fabergé’s creative director, explained that the cruise is designed for “clients who care about art and culture and would happily sit for an hour or so to learn about the history of Fabergé’s royal clients then and now.”
The Grandeur, which was launched in November, has its own 1,600-piece art collection, including a Fabergé egg in an ocean theme with blue guilloché enamel, diamonds and pearls, called “Journey in Jewels,” which was commissioned by Regent Seven Seas. (The meetings on the commission actually led to the cruise collaboration.)
The 11-day voyage is scheduled to depart from the Civitavecchia port in Rome and to include destinations such as the Sicilian city of Taormina; Ibiza, Spain; and Nice, France, ending in Monaco (from $12,999 per person, including airfare).
The programming is to include Fabergé expert-led lectures, screenings and master classes, as well as shore excursions attuned to the participants’ interests in the decorative arts. As Ms. von dem Bussche-Kessell sees it, such a floating symposium — a kind of sleepover camp on a luxury scale — effectively creates a community for people who share a common passion.
Mr. Pedraza said that was an important incentive for certain travelers: “They love to engage with the product while meeting people who are their peers and who come through trusted brands and curators.”
And the return home is just as important as the journey itself, especially with a glittering souvenir to show friends and family.
“You get to demonstrate your expertise,” Mr. Pedraza said, “The experience has made you an insider.”
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