SAN DIEGO — Hodad’s is a third-generation small business, a San Diego treasure that makes a damn good burger. I dropped by one of their two restaurants last winter, but I didn’t see what I wanted on the menu.
The burger I get at Petco Park, I explained to the server. She knew exactly what I meant.
“The F— the Dodgers burger,” she said, with a mischievous twinkle in her eyes.
In San Diego, it had been an impish inside joke for years. If you didn’t know what FTD meant on the menu at the Hodad’s stands at Petco Park, the burger — with cheese, onion rings, pickles, mayonnaise and barbecue sauce — still was a good time.
When the Dodgers played here last month, a fan posted a picture of the menu board and explained what FTD stood for. The next day, Jomboy Media did the same, in a post with 1.6 million views.
“When I first saw that,” Hodad’s co-owner Shane Hardin told me, “I thought, ‘Oh, sweet, Jomboy, cool. We’ll get a little bump.’ ”
Then Hardin got a call from Delaware North, the company that handles the San Diego Padres’ concessions. People are talking, Hardin was told.
“And I’m like, ‘Cool, great, let ‘em talk, there’s no profanity anywhere,’ ” Hardin said.
The Padres and Delaware North did not see it that way. “FTD” was stripped from the menu boards at the four Hodad’s stands, initially replaced by the lame quartet of “Foul to Dinger,” “For the Division,” “For the Dugout” and “For the Diegans” and currently replaced by the strained quartet of “For the Dads,” “For the Dub,” “Faithful til Death” and (gulp) “Flyball to Deep.”
The Padres declined comment for this column.
Hardin is more amused than annoyed, particularly given the origin of the FTD Burger. It’s been on Hodad’s Petco Park menu since …
“Was it the 2022 playoffs that the Padres beat the Dodgers?” he asked.
This is how a San Diegan tells time, but yes.
“The Padres hit us up and said, ‘We want a special menu item for the playoffs,’” Hardin said. “We go, ‘OK, without us ever saying what it meant, can we call it the FTD Burger?’ They said, ‘Oh, yeah, ha ha, that’s funny, go for it.’ And so we did.”
The burger has been sold at Petco Park ever since, with the same recipe, despite the online conspiracy theory that its three onion rings represented the Dodgers’ three World Series championship rings this decade.
“Dude, I don’t keep track of what the Dodgers have,” Hardin said. “I really don’t care.”
It is in that spirit that I am stunned the Padres made the change.
The Padres, the team that sells “Beat L.A.” shirts in the team store. The Padres, the team that put up a meme of Clayton Kershaw crying on the video board. The Padres, the team that begged its fans not to sell their tickets to fans of “a team from a little ways up north” and also refused to sell tickets to that 2022 playoff series to anyone in Los Angeles County.
The Padres deserve a ton of credit for breathing life into what now is a feisty rivalry with the Dodgers. It is odd that, all of a sudden, they’re worried about decorum.
“I was under the impression that FTD was just kind of a fun ‘if you know, you know’ sort of thing,” Hardin said. “People will hold up signs saying ‘FTD’ and they’ll get on the JumboTron.
“At the end of the day, Hodad’s is a little rough around the edges. But we’re still a family place.”
Hardin isn’t upset with the Padres. It’s their ballpark, after all, and he enjoys being part of it.
“I love being there,” he said. “The relationship is great, honestly.”
And he had one other thing to say about the demise of the FTD label: “That first homestand after that news broke, we sold 50% more of that burger each game. I’ll take that.”
The Padres might want to reconsider. In baseball, curses are no joking matter, and the Curse of the FTD Burger might now have befallen the team.
When the Dodgers left Petco Park five weeks ago, the Padres were 1½ games behind them. Before the Padres’ next game, the Jomboy post went viral and the “FTD” name vanished.
As the Dodgers return here Friday, the Padres are nine games behind the Dodgers.
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