LA28 reserved the first Olympic tickets for locals. To kick off the second round of ticket sales, it’s a sponsorship connection that could help fans get to the front of the line.
Before the second Olympic ticket drop officially begins Aug. 10, LA28 announced Wednesday there will be a presale for Visa cardholders that will run from July 29-31.
Visa has sponsored the Olympics for 40 years and is the only credit card accepted for payment in Olympic zones. For a chance to be selected for the presale, fans need to first confirm their status as a Visa cardholder. Fans who have already registered can log into their existing LA28 ticket account, check the “Visa presale box” and save changes. New registrants must select the Visa cardholder option during the registration process. All ticket sales during the presale must be completed with a Visa credit card.
Fans can register for the second ticket drop at tickets.la28.org until July 22. Those who already registered for Drop 1 but weren’t selected or didn’t purchase their full 12-ticket allotment do not have to sign up again and are automatically entered into the lottery for Drop 2, which will run from Aug. 10-20.
Fans who are randomly selected for the Visa presale will be notified of their time slot on July 27. Those who aren’t selected for the presale remain eligible for a time slot in Drop 2. Email notifications for Drop 2 time slots will go out from Aug. 6-7.
The second ticket drop will offer tickets across all Olympic sports at a range of price points, LA28 said in a statement, subject to inventory availability. Prices start at $28 for individual tickets, but of the total 1 million $28 Olympic tickets, half were scooped up during the Drop 1 presale that was reserved for locals living near venue cities in Southern California and Oklahoma City.
April’s ticketing debut frustrated fans who were surprised by high prices, a 24% service fee on every ticket and limited inventory for key events. Still, LA28 sold 4 million tickets across 85 countries, a historic number that had International Olympic Committee officials giddy for the potential of the 2028 Games.
“What we thought we were going to sell, and what we thought we were going to get for people who registered for interest, we exceeded those by magnitudes,” LA28 Chief Executive Officer Reynold Hoover told The Times on June 4 after IOC members visited L.A. “We were able to set Olympic records in terms of sale, but I think the broader picture about all of that is people want to be a part of something really big and be part of something here in L.A., a part of history.”
LA28, the organizing committee behind L.A.’s first Olympics in 40 years, expects to generate $2.5 billion in ticketing and hospitality to support what has been advertised as a privately funded Games. The estimated $7.1-billion operations budget is also buoyed by $2.5 billion in expected sponsorship revenue. LA28 already has $2 billion in domestic partnership money.
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