Netflix picked up the rights to three more NFL contests amid government scrutiny over the migration of games from free TV to streaming.
The NFL’s first-ever regular season game in Melbourne, Australia, featuring the Los Angeles Rams and the San Francisco 49ers, will stream Sept. 10 on Netflix, the company Wednesday announced at its upfront presentation in New York. Netflix will present another NFL game first on Nov. 25 with a Thanksgiving eve game between the Rams and the Green Bay Packers at SoFi Stadium.
The streamer is also picking up a Saturday game in the final week of the regular season. With the Christmas double header Netflix has carried since 2024, the additions bring the total to five games next season.
The five games were a part of ESPN’s NFL package. ESPN relinquished the rights after the league took a 10% stake in the Walt Disney Co.-owned entity.
It was widely believed throughout the sports media business that all five games would go to streamers, split between Netflix and YouTube. But the other two will go to Fox, an international game that will air in the morning in the U.S., and NBC.
The two additional games are going to its traditional TV partners after politicians in Washington, including President Trump, raised concerns about the number of NFL contests that are moving off broadcast and behind streaming paywalls.
The Wall Street Journal reported last week that Fox Corp. Chairman Emeritus Rupert Murdoch visited Trump at the White House in February to warn how traditional TV networks could be priced out of the NFL due to competition from deep-pocketed streamers.
The Department of Justice has also inquired about whether the NFL is violating the antitrust status given to leagues when their teams collectively negotiate TV rights deals.
A NFL executive familiar with the deal who was not authorized to comment publicly said the added broadcast games are not related to the issues raised in Washington. “We always are looking for ways to increase reach at the benefit of our fans,” the executive said.
In recent years, the NFL has carved out a number of games from the broadcast packages to sell to Netflix and YouTube. Those games primarily come out of the regional Sunday afternoon games carried on Fox and CBS.
But the NFL makes the case that it offers 87% of its games on free over-the-air television than any other major sport. Games sold to streamers are still made available on the local TV stations in the local markets of the teams that are featured.
Questioned about his father’s meeting at the White House, Fox Corp. Executive Chairman Lachlan Murdoch told Wall Street analysts on Monday there is no tension between the league and his company which has carried the NFL since 1994.
Murdoch also said there have been no new negotiations with the NFL which has expressed a desire to redo its current media rights package that runs through the 2032-33 season but has an opt-out in 2030. Murdoch has previously said the company is paying fair market value in its current deal.
The NFL believes its product is undervalued in light of the massive $76 billion, 11-year contract the NBA entered with NBC, Amazon and ESPN last year. The NFL is in the middle of an 11-year deal that pays the league $110 billion for games that provide much higher ratings.
The league has also said the move to streaming in recent years — which includes putting the Thursday Night Football package on Amazon Prime Video— is necessary to reach younger viewers who are not watching traditional TV. The Thursday games are made available on free TV in the local markets of the teams featured.
The NFL does have the right to renegotiate with CBS before that opt-out due to the network’s transfer of ownership. CBS parent Paramount was acquired by Skydance Media last year.
The NFL and CBS are not close on the new deal. The league is looking to increase the network’s fee from $2.1 billion a year to $3 billion, according to people familiar with the discussions who were not authorized to comment.
The NFL is currently a break-even proposition for CBS at the current price.
But the NFL is at a significant advantage as the broadcast networks and their affiliated stations are dependent on the league, which provides a vast majority of the highest rated programming on TV. NFL games give major leverage to TV station groups when they are negotiating new carriage deals from cable and satellite providers.
The post Netflix adds three more NFL games including Thanksgiving eve appeared first on Los Angeles Times.
